The growing role of EEAT and links in website promotion
Posted: Sat Dec 07, 2024 9:20 am
If SEO-AI content will be much easier to create, this does not mean that promotion will become cheaper or easier. It is just that the factor of relevant content with keywords will play a smaller role, and EEAT and link building will come to the fore.
Let's assume that quite a lot of content has been generated using AI, what next? Which of these pages should be indexed at all, and which should be ranked? It is clear that something that is simply boring and has no authority has no place in the medium term and in the top. That is, you need some authority for the site, the page, and if so, then the authorship of the article. How can this be achieved? Let's start with the simple thing - authorship.
How to indicate authorship? The easiest option is to simply list the author at the bottom of the article. He can be fictional, but it is better if he is real, if there are links on his social profiles, and also if the author appears not only in your article. The author should have other publications, be active on social networks, have a face, expertise in a certain niche, ideally speaking at conferences and recording on YouTube. There is a hypothesis that Google already marks authors based on trust and authority, but there is probably no evidence for this yet. Summarizing about authorship:
Authorship must be indicated;
It is necessary to sign who this author is;
Mention the author's experience and achievements;
Make links to the author's social networks;
Social media should link to the author's articles as well;
The author should be easily found by search engines;
The author's active social networks;
Availability of publications on other sites;
Real photos and videos of the author.
Will there be a need for more links in the AI era? Most likely, the role of links will increase. If creating AI content and editing it will be quite easy, and you can negotiate with authoritative authors or do it yourself, then you won’t just get links for any content. Link building will simply get some new rebirth. But what kind of links will work? Can these be articles generated by AI again, or should it be something else? It should also be noted that some link building methods have stopped working due to their massiveness and unauthorizedness. For example, after mass application, the following link building methods have almost stopped working or even lead to sanctions:
Automatic link exchange is one of the earliest link building methods that was sanctioned by search engines;
Mass runs through Internet directories - the mass nature and uniformity of patterns have killed this type of link building / spam;
Mass software runs on forum profiles - outright spam in forum profiles without moderation and removal has led to the fact that currently such methods at least do not work, and in some cases can lead to unexpected consequences and undesirable results;
Massive unauthorized guest posting;
Automatic posting on forums, which has technically been renamed crowd marketing and is now simply done manually on pumped profiles, many SEO specialists still order "crowd links", but indexing such links is quite difficult, the effect has been leveled, and their relevance is currently in doubt, etc.
Why did we give these examples here? This is because norway phone number library the amount of generated AI-content with links will increase. This content will interfere with the normal ranking of sites, and Google will also need to allocate resources to crawl and index this content, which has no additional value. Detecting AI-content with Google's capabilities will be quite easy in certain cases - the probability of this is 99%, but what exactly it will do with all this later is another question. Thus, all this can lead to the fact that AI-content links will be perceived as spam. What can be done in advance? A lot.
What to do in the future in link building and SEO?
Increase the trust of your sites - to do this, conduct research on everything from EEAT and YMYL algorithms. Work on making your site a brand. Search engines can help with the perception of your site as a brand.
Branded greeting queries with high CTR in SERP
Navigational queries for your office, phone, website, brand, etc.
Pumped GMB with good reviews
Positive reviews about your company online
Links from images: banners, logos in partners, etc.
Citation of your brand and website
Presence of a registered trademark
" A trademark is a unique sign, symbol, logo, word, phrase, or combination of these elements used by a company to identify and distinguish its goods or services from those of other manufacturers [ 3 ] ."
Increase the authority and expertise of authors - we have already mentioned in the article above what needs to be done regarding authors, but we will also add the following aspects:
Interviews and articles by the author
Reports on YouTube, FB, etc.
Presentation distribution
Writing manuals and books
Hacked social media profiles
Make your link profile as organic and diverse as possible. Think about which links might be relevant in the future, if they aren't articles? We've provided a small list so you can think about what kind of link profile to build for your site.
Brand/site/person social profiles
Navigation services
Classifieds/yellow pages sites
Ratings and review sites
Comments from company specialists [ 4, 5 ]
Job search sites
News links (citation of the original source)
Link shorteners
Partners / clients / contractors / dealers, etc.
Event sponsors / info partners
Press releases and useful articles [ 6 ]
Scholarship
Bulletin boards
Final thought
AI content is becoming an increasingly important tool in website promotion. It allows companies to create high-quality, personalized content that meets user needs and improves search engine rankings. As a result, the use of AI content will become even more widespread in the future, but it will need to be verified by specialists and editors, especially in YMYL niches. The importance of EEAT and links will grow even more.
Let's assume that quite a lot of content has been generated using AI, what next? Which of these pages should be indexed at all, and which should be ranked? It is clear that something that is simply boring and has no authority has no place in the medium term and in the top. That is, you need some authority for the site, the page, and if so, then the authorship of the article. How can this be achieved? Let's start with the simple thing - authorship.
How to indicate authorship? The easiest option is to simply list the author at the bottom of the article. He can be fictional, but it is better if he is real, if there are links on his social profiles, and also if the author appears not only in your article. The author should have other publications, be active on social networks, have a face, expertise in a certain niche, ideally speaking at conferences and recording on YouTube. There is a hypothesis that Google already marks authors based on trust and authority, but there is probably no evidence for this yet. Summarizing about authorship:
Authorship must be indicated;
It is necessary to sign who this author is;
Mention the author's experience and achievements;
Make links to the author's social networks;
Social media should link to the author's articles as well;
The author should be easily found by search engines;
The author's active social networks;
Availability of publications on other sites;
Real photos and videos of the author.
Will there be a need for more links in the AI era? Most likely, the role of links will increase. If creating AI content and editing it will be quite easy, and you can negotiate with authoritative authors or do it yourself, then you won’t just get links for any content. Link building will simply get some new rebirth. But what kind of links will work? Can these be articles generated by AI again, or should it be something else? It should also be noted that some link building methods have stopped working due to their massiveness and unauthorizedness. For example, after mass application, the following link building methods have almost stopped working or even lead to sanctions:
Automatic link exchange is one of the earliest link building methods that was sanctioned by search engines;
Mass runs through Internet directories - the mass nature and uniformity of patterns have killed this type of link building / spam;
Mass software runs on forum profiles - outright spam in forum profiles without moderation and removal has led to the fact that currently such methods at least do not work, and in some cases can lead to unexpected consequences and undesirable results;
Massive unauthorized guest posting;
Automatic posting on forums, which has technically been renamed crowd marketing and is now simply done manually on pumped profiles, many SEO specialists still order "crowd links", but indexing such links is quite difficult, the effect has been leveled, and their relevance is currently in doubt, etc.
Why did we give these examples here? This is because norway phone number library the amount of generated AI-content with links will increase. This content will interfere with the normal ranking of sites, and Google will also need to allocate resources to crawl and index this content, which has no additional value. Detecting AI-content with Google's capabilities will be quite easy in certain cases - the probability of this is 99%, but what exactly it will do with all this later is another question. Thus, all this can lead to the fact that AI-content links will be perceived as spam. What can be done in advance? A lot.
What to do in the future in link building and SEO?
Increase the trust of your sites - to do this, conduct research on everything from EEAT and YMYL algorithms. Work on making your site a brand. Search engines can help with the perception of your site as a brand.
Branded greeting queries with high CTR in SERP
Navigational queries for your office, phone, website, brand, etc.
Pumped GMB with good reviews
Positive reviews about your company online
Links from images: banners, logos in partners, etc.
Citation of your brand and website
Presence of a registered trademark
" A trademark is a unique sign, symbol, logo, word, phrase, or combination of these elements used by a company to identify and distinguish its goods or services from those of other manufacturers [ 3 ] ."
Increase the authority and expertise of authors - we have already mentioned in the article above what needs to be done regarding authors, but we will also add the following aspects:
Interviews and articles by the author
Reports on YouTube, FB, etc.
Presentation distribution
Writing manuals and books
Hacked social media profiles
Make your link profile as organic and diverse as possible. Think about which links might be relevant in the future, if they aren't articles? We've provided a small list so you can think about what kind of link profile to build for your site.
Brand/site/person social profiles
Navigation services
Classifieds/yellow pages sites
Ratings and review sites
Comments from company specialists [ 4, 5 ]
Job search sites
News links (citation of the original source)
Link shorteners
Partners / clients / contractors / dealers, etc.
Event sponsors / info partners
Press releases and useful articles [ 6 ]
Scholarship
Bulletin boards
Final thought
AI content is becoming an increasingly important tool in website promotion. It allows companies to create high-quality, personalized content that meets user needs and improves search engine rankings. As a result, the use of AI content will become even more widespread in the future, but it will need to be verified by specialists and editors, especially in YMYL niches. The importance of EEAT and links will grow even more.