Video formats applied in digital marketing
Posted: Sat Feb 22, 2025 8:07 am
So a big advantage is that this video can be shared on other networks. In other words: what was produced for Stories on Instagram can also be shared on Facebook and used on LinkedIn.
This way, it is possible to optimize production costs and time, in addition to increasing the reach of your content. Furthermore, the same material can be expanded into several other formats. Learn more below.
Below are the main types of videos to sell more that your company can explore in its content marketing strategy :
Product demonstrations : show how your product works, its main uae mobile database features, tricks to boost your results and much more. After all, this is a way to get your sales representative in front of the customer, but without the need to schedule meetings and pay for travel;
Explanatory videos : explore the video feature to create short tutorials on operations involving your product. This way, you can answer frequently asked questions by leads, show new features, and more. In addition, your company can host a live broadcast with the CEO to tell more about the latest releases, make short videos with the development team to present the product, or with someone from the sales team to explain the features and benefits;
Customer testimonials : The reason user reviews are so popular is that people trust people who are like them or in similar circumstances. That’s why a customer who shows how your company’s product solved their problems can be a great selling point in your videos.
Remember that your company is selling more than just an object: your product or service aims to solve a problem. And there are few tools as effective as videos to explain this to the public.
These videos can use all sorts of features: storytelling, animation, motion graphics, and sound effects – all to show exactly how your customers can benefit from your product.
How to create a video script to sell more
Once you’ve decided what type of video you’re going to produce, you need to write a script for it. It’s not complicated at all: just gather a few topics to create the structure and create truly effective content. Here are some tips for doing this:
1) Start with the script
The script is the backbone of every successful video. By developing and perfecting your script before moving on to the next steps, you streamline the entire production process and visualize the final product.
This way, it is possible to optimize production costs and time, in addition to increasing the reach of your content. Furthermore, the same material can be expanded into several other formats. Learn more below.
Below are the main types of videos to sell more that your company can explore in its content marketing strategy :
Product demonstrations : show how your product works, its main uae mobile database features, tricks to boost your results and much more. After all, this is a way to get your sales representative in front of the customer, but without the need to schedule meetings and pay for travel;
Explanatory videos : explore the video feature to create short tutorials on operations involving your product. This way, you can answer frequently asked questions by leads, show new features, and more. In addition, your company can host a live broadcast with the CEO to tell more about the latest releases, make short videos with the development team to present the product, or with someone from the sales team to explain the features and benefits;
Customer testimonials : The reason user reviews are so popular is that people trust people who are like them or in similar circumstances. That’s why a customer who shows how your company’s product solved their problems can be a great selling point in your videos.
Remember that your company is selling more than just an object: your product or service aims to solve a problem. And there are few tools as effective as videos to explain this to the public.
These videos can use all sorts of features: storytelling, animation, motion graphics, and sound effects – all to show exactly how your customers can benefit from your product.
How to create a video script to sell more
Once you’ve decided what type of video you’re going to produce, you need to write a script for it. It’s not complicated at all: just gather a few topics to create the structure and create truly effective content. Here are some tips for doing this:
1) Start with the script
The script is the backbone of every successful video. By developing and perfecting your script before moving on to the next steps, you streamline the entire production process and visualize the final product.