Choose which accounts you want to target

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Once you’ve identified your personas, your company needs to define and prioritize target accounts. At this stage, it’s essential to consider what data you have, how you want to segment it, and how many segments you want to target.

To do this best, sales teams need to have access to the best analytics on realistic opportunities and potential. They will have the best insight into the data and understand who is a genuine prospect and most likely to convert to a sale.

Once you’ve created your initial list, it’s important to begin segmenting and ranking your accounts based on strategic priority. This ranking could be based on past engagement history, lead scoring , or other predictive metrics related to prospect interest.

3) Align sales and marketing departments
Effective ABM is the best way for companies to acquire large accounts, with substantial ROI and lower acquisition costs.

But ABM is a strategy that works at the intersection of sales and colombia mobile database marketing. This means that marketing and sales teams need to work in sync to create a seamless sales funnel for these crucial accounts.

From choosing potential leads, prioritizing them based on assertive data to sending personalized content, ABM remains intertwined between the two departments.

However, one of the biggest challenges with ABM is the lack of alignment between the two departments. There is often little clarity about the status of your campaigns across teams, and the lack of constant communication causes problems in successfully converting the account.

That's why a good tip is to have an integrated work management dashboard, which can help both teams track all opportunities and stay on top of things at all times.

4) Integrate your effective ABM actions into your company's marketing channels
Now that you have the right content, you need to promote it through the right channels. Remarketing , account matching, and list matching all offer great opportunities to match your content to the specific prospect it was written for.