Providing easy and intuitive navigation increases the strength of your digital presence

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An attractive website is one where the customer doesn't get lost. That way, with just one glance, they understand where the information is.

This feature is also called usability . It is achieved through a planned and well-produced layout, made by a specialized designer.

Easy to understand and good impression domain
The name of the website is the domain. So if it has a short name, with simple words that are easy to remember, the greater the chances that your customer will remember to return to the page.

But be careful: be careful with abbreviations, numbers and words that are difficult to spell. If your company name is not easy to understand, the tip is to also acquire domains with similar terms. Your digital marketing agency can help with this.

Related: 5 Tips for Choosing the Right Digital Marketing ghana mobile database Agency for Your Business
This way, even if your customer doesn't write the domain correctly, they will be redirected to your website and your company won't lose the visit.

Information that expands your digital presence
Some information is essential and needs to be on any website, regardless of your business sector:

Office address or physical points of sale
Phones and WhatsApp numbers
Contact page
Area with information about the company, date of creation, activities and main services
Social networks and blog
Also read: Looking for lead generation tools? Bet on the corporate blog!
Additionally, your company can create:

Pages with the most frequently asked questions,
Customer and partner reviews,
Media coverage of the brand and its products, as well as opinions from its experts.
Being responsive expands your digital presence
A responsive website is one that is designed to adapt to any device, regardless of screen size. Nowadays, people access websites much more often via mobile devices.

Related: Mobile Marketing: 3 Trends Every Business Should Follow
Therefore, it is more than essential that they can access your website and navigate it easily. Furthermore, responsive websites tend to be favored in search engine results such as Google .