B2B Sales Strategies: Overcoming Times of Crisis
Posted: Sat Feb 22, 2025 8:33 am
When it comes to B2B sales strategies , it is necessary to analyze the scenario in a broader way in times of crisis.
When we look at the crisis caused by the COVID-19 pandemic, we can observe two levels of interruptions:
Difficulty with sales: especially those that took place in a face-to-face discussion with key stakeholders. To work out the contours of an agreement;
Drop in demand in sectors such as tourism, hotels, point-of-sale retail and other services that were entirely dependent on in-person service.
But you already know: the B2B sales show must go on – the survival of many companies depends on it.
After all, the sector has been transforming for a long time, with a new sales funnel and a new B2B consumer profile . Now it is necessary to go further.
It’s time to abandon the same old rules and the old “things have jordan mobile database always been done this way – and they work” speech. Things will never be the same again.
That's why we've listed some tips for you below, with B2B sales strategies that can help your company continue to achieve significant results in these times of economic and market fluctuations.
First steps
There are some actions that your company can put into practice right now:
Show that your company continues to invest in business continuity – this will be essential to maintain current customers and attract new ones, even if only in the future;
Offer new payment methods or modular sales. It is vital to attract new customers, no matter how small the ticket size;
Try to diversify your clientele, focusing on sectors that have seen a greater demand during this period: pharmaceuticals, food service , telecommunications, insurance, among others. They may have urgent needs to meet demand, and if you provide tools to meet this, it is a win-win relationship;
Engage your existing customers – retaining them is crucial, so go the extra mile to ensure your business is there to help them succeed.
Covid -19 has changed consumer habits and we need to keep up with this transformation.
When we look at the crisis caused by the COVID-19 pandemic, we can observe two levels of interruptions:
Difficulty with sales: especially those that took place in a face-to-face discussion with key stakeholders. To work out the contours of an agreement;
Drop in demand in sectors such as tourism, hotels, point-of-sale retail and other services that were entirely dependent on in-person service.
But you already know: the B2B sales show must go on – the survival of many companies depends on it.
After all, the sector has been transforming for a long time, with a new sales funnel and a new B2B consumer profile . Now it is necessary to go further.
It’s time to abandon the same old rules and the old “things have jordan mobile database always been done this way – and they work” speech. Things will never be the same again.
That's why we've listed some tips for you below, with B2B sales strategies that can help your company continue to achieve significant results in these times of economic and market fluctuations.
First steps
There are some actions that your company can put into practice right now:
Show that your company continues to invest in business continuity – this will be essential to maintain current customers and attract new ones, even if only in the future;
Offer new payment methods or modular sales. It is vital to attract new customers, no matter how small the ticket size;
Try to diversify your clientele, focusing on sectors that have seen a greater demand during this period: pharmaceuticals, food service , telecommunications, insurance, among others. They may have urgent needs to meet demand, and if you provide tools to meet this, it is a win-win relationship;
Engage your existing customers – retaining them is crucial, so go the extra mile to ensure your business is there to help them succeed.
Covid -19 has changed consumer habits and we need to keep up with this transformation.