Lack of collaboration between teams
Posted: Sat Feb 22, 2025 8:55 am
Sales and marketing teams traditionally act as silos, and this has been a problem for many companies.
To achieve good results from account-based marketing in 2020, there needs to be a joint approach; both sides need to be aligned with the same objectives, KPIs and metrics, also ensuring data and information sharing.
Treat ABM as a full-funnel strategy, not just a marketing strategy, by giving stakeholders across your business hands-on experience throughout the campaign lifecycle.
Tip: Show your sales teams how this type of strategy benefits them and can help them achieve their goals faster. By demonstrating value to them, you’re more likely to gain buy-in from the team and greater alignment as a result.
6) Not exploring the right content for campaigns
Identified as one of the biggest challenges in digital marketing, many uganda mobile database companies have difficulty delivering relevant content to their target audience.
This is extremely important for ABM to be successful, but many companies don’t worry about getting the content right.
Focusing your budget and resources on multiple accounts will only yield results if you ensure that your content delivers key messages. Make sure that what you deliver is relevant to the reader, personalized, and easy to understand.
Tip: Look at what content has performed well on different channels in the past. Then, when creating new content, think about how you can distill what worked well before into what you’re doing now – whether that’s by picking out key points or working the content across different formats.
Consider labeling each piece of content with a primary goal; why are you creating it? For which part of the funnel? For which buyer persona? This will help your company focus its content creation efforts to produce something relevant to the reader and the campaign.
7) Loss of momentum during campaigns
Like many projects, it can be easy to lose momentum when campaigns are launched in stages.
The best way to avoid stagnation is to ensure clear analysis and review of each campaign’s metrics and have clear steps to improve next time.
Another reason for losing momentum is the challenge of scaling, but choosing the right strategy from the start can help you scale the way you need.
To achieve good results from account-based marketing in 2020, there needs to be a joint approach; both sides need to be aligned with the same objectives, KPIs and metrics, also ensuring data and information sharing.
Treat ABM as a full-funnel strategy, not just a marketing strategy, by giving stakeholders across your business hands-on experience throughout the campaign lifecycle.
Tip: Show your sales teams how this type of strategy benefits them and can help them achieve their goals faster. By demonstrating value to them, you’re more likely to gain buy-in from the team and greater alignment as a result.
6) Not exploring the right content for campaigns
Identified as one of the biggest challenges in digital marketing, many uganda mobile database companies have difficulty delivering relevant content to their target audience.
This is extremely important for ABM to be successful, but many companies don’t worry about getting the content right.
Focusing your budget and resources on multiple accounts will only yield results if you ensure that your content delivers key messages. Make sure that what you deliver is relevant to the reader, personalized, and easy to understand.
Tip: Look at what content has performed well on different channels in the past. Then, when creating new content, think about how you can distill what worked well before into what you’re doing now – whether that’s by picking out key points or working the content across different formats.
Consider labeling each piece of content with a primary goal; why are you creating it? For which part of the funnel? For which buyer persona? This will help your company focus its content creation efforts to produce something relevant to the reader and the campaign.
7) Loss of momentum during campaigns
Like many projects, it can be easy to lose momentum when campaigns are launched in stages.
The best way to avoid stagnation is to ensure clear analysis and review of each campaign’s metrics and have clear steps to improve next time.
Another reason for losing momentum is the challenge of scaling, but choosing the right strategy from the start can help you scale the way you need.