Podcasts: how important are they in your digital marketing strategy?
Posted: Sat Feb 22, 2025 9:02 am
Podcasts are becoming increasingly popular. In the last year alone, more than 660,000 new shows have been created , generating 28 million episodes worldwide.
More than half of the population has listened to a podcast at least once – but this is not exactly the best metric to show the strength of the format as a good tool for companies. The big difference is its loyalty, something of inestimable value within a successful digital marketing strategy .
Industry experts believe this year will be crucial in bringing podcasts closer to mainstream users and attracting a wider audience.
This will be further encouraged by the growing popularity of the Internet of Things, such as smart speakers.
If you’re still not convinced that your company needs to look at belarus mobile database podcasts as a digital marketing resource, keep reading this article – you might change your mind.
What is a podcast?
According to Wikipedia, it is a type of “radio on demand”: a pre-recorded audio program, published on the website or streaming platforms and available for download on desktops and mobile devices to be listened to whenever the user wants.
This format has won over many people, as one of the most important features of a podcast is that listeners can subscribe.
With RSS, the listener is alerted when a new episode is available, eliminating the need to implement a new integrated digital marketing campaign .
4 reasons to invest in podcasts
There are some great reasons why podcasts should be used alongside visual media to grow your company’s brand – check out the following topics:
1) Accessibility
Versatility is one of the great things about podcasts. They can be listened to anywhere, anytime. But there’s more to them than meets the eye.
Podcasts allow audiences to passively listen to content while doing other activities. Why is this a good thing?
Well, this means that your audience can learn about your services and products without having to stop what they are doing or while doing daily tasks like cleaning the house or driving.
More than half of the population has listened to a podcast at least once – but this is not exactly the best metric to show the strength of the format as a good tool for companies. The big difference is its loyalty, something of inestimable value within a successful digital marketing strategy .
Industry experts believe this year will be crucial in bringing podcasts closer to mainstream users and attracting a wider audience.
This will be further encouraged by the growing popularity of the Internet of Things, such as smart speakers.
If you’re still not convinced that your company needs to look at belarus mobile database podcasts as a digital marketing resource, keep reading this article – you might change your mind.
What is a podcast?
According to Wikipedia, it is a type of “radio on demand”: a pre-recorded audio program, published on the website or streaming platforms and available for download on desktops and mobile devices to be listened to whenever the user wants.
This format has won over many people, as one of the most important features of a podcast is that listeners can subscribe.
With RSS, the listener is alerted when a new episode is available, eliminating the need to implement a new integrated digital marketing campaign .
4 reasons to invest in podcasts
There are some great reasons why podcasts should be used alongside visual media to grow your company’s brand – check out the following topics:
1) Accessibility
Versatility is one of the great things about podcasts. They can be listened to anywhere, anytime. But there’s more to them than meets the eye.
Podcasts allow audiences to passively listen to content while doing other activities. Why is this a good thing?
Well, this means that your audience can learn about your services and products without having to stop what they are doing or while doing daily tasks like cleaning the house or driving.