What is large semantics? First, let's figure out what large semantics is. Large semantics can be called one where there are many clusters, and not just keywords and unigrams. This is important, because many queries can simply cluster on one page and move on it, and the main difficulty of large semantics lies precisely in the presence of a large number of clusters. Portals, online stores, news sites, marketplaces, various aggregators, classifieds, etc. have a large number of clusters. It is believed that 300+ clusters or products/offers, which can give about 1200-2500 queries, and sometimes more than 10,000 keywords, are already quite large semantics. Let's structure the information a little.
Big Semantics is 300+ clusters of 1200+ key queries for promotion and monitoring.
Who most often faces the issue of promoting jordan phone number resource sites with a large CW?
Marketplaces and various aggregators;
News resources and online magazines;
Online stores, including online pharmacies, storefronts, etc.;
Portals and classifieds, etc.
What should be done with semantics?
Clustering. Cluster combined: by tops and logically;
Distribution. Separate commercial and informational requests;
Frequency and competition. Wait for the frequency of requests and competition in the top for the required geos;
Decomposition. Set priorities and sequence of work;
Unigramization. Separate common unigrams for all queries.
General tips for promoting large sites:
Plan your semantic core: collect the maximum number of key queries that meet your goals, create a content plan, and plan internal page optimization.
Create high-quality content: You need to ensure that the content on your site is of high quality and is created strictly according to the content plan and deadlines. You need to create only relevant, useful and interesting content for your audience. Don't create content just for bots, create content for people! Use keywords in the texts.
Use technical SEO: You need to ensure that your site is optimized for search engines, including meta tags, titles, URLs, and other elements. You also need to make sure that your site is technically correct in terms of search engine optimization .
Monitoring and Analysis: Track your site’s performance metrics, including traffic, conversions, and search engine rankings. Analyze the data and use it to find opportunities for improvement. Divide large semantics into several groups for different frequency of position monitoring. For example, if there are 10,000 queries, then all of them can be monitored once a month and after the Core Update, 1,000 queries every week, and certain most important 100 queries that are in active operation can be monitored daily.
Increase overall trust. Increase links from trusted sites. Prefer anchorless backlinks. In general, give preference to link building sites that have a long history, a good link profile, search traffic, and are updated regularly. You should not trust link building from dubious sites that are 1-2 years old, have up to 50 backlinks in their profile, as well as sites with minimal traffic.
