The SERP is very diverse nowadays
Posted: Sat Feb 22, 2025 9:33 am
Offers countless extensions that are suitable for different types of keywords . It is therefore necessary to analyze the SERP first and only then create content. The work of an SEO specialist is not only about getting to the first organic positions, but also maximizing the overall visibility of the client. 2. Sophie Brannon – SEO strategy: where the F**K do I even start? (by Marek Foršt) The presentation by Sophie Brannon, Head of SEO at a British agency, did not bring any fundamentally new information. However, she succinctly summarized how to approach SEO strategies and what steps to pay particular attention to. The basic step is to validate your business goals . It doesn't always have to be about conversions, but maybe just visibility or brand building.
The purchase funnel is not just about SEE-THINK-DO-CARE, but is often much more complex. Therefore, consider covering all of the following stages: And how to strategically approach the competition? Don't copy . That will always put you one step behind. Instead, focus on finding and filling the gap between you and the competition. When determining Bolivia Mobile Database a content creation strategy, keyword mapping will help you , which is an extension of regular keyword analysis. It will help with visualizing the structure of the website and assigning keywords to given landing pages. We have been working with this at the agency for a long time, and you can read a clear article about keyword mapping from our colleague Filip.
Technical SEO shouldn’t be overlooked either . Sophie emphasized the importance of prioritizing. Focus on the easy-to-implement tasks that will have the greatest benefit. Also, don’t forget to verify the technical capabilities of the client in advance. SEO strategy is not a one-time process. New competitors may enter the market, existing budgets may increase, a new Google core update may come out, business goals may change, or simply the originally set strategy may not be effective. Therefore, monitor everything and work with the SEO strategy as you go. 3. Kara Thurkettle: Search in the Metaverse (by David Graman) As search engines continue to improve and move forward.
The purchase funnel is not just about SEE-THINK-DO-CARE, but is often much more complex. Therefore, consider covering all of the following stages: And how to strategically approach the competition? Don't copy . That will always put you one step behind. Instead, focus on finding and filling the gap between you and the competition. When determining Bolivia Mobile Database a content creation strategy, keyword mapping will help you , which is an extension of regular keyword analysis. It will help with visualizing the structure of the website and assigning keywords to given landing pages. We have been working with this at the agency for a long time, and you can read a clear article about keyword mapping from our colleague Filip.
Technical SEO shouldn’t be overlooked either . Sophie emphasized the importance of prioritizing. Focus on the easy-to-implement tasks that will have the greatest benefit. Also, don’t forget to verify the technical capabilities of the client in advance. SEO strategy is not a one-time process. New competitors may enter the market, existing budgets may increase, a new Google core update may come out, business goals may change, or simply the originally set strategy may not be effective. Therefore, monitor everything and work with the SEO strategy as you go. 3. Kara Thurkettle: Search in the Metaverse (by David Graman) As search engines continue to improve and move forward.