We only use the 301 status code when redirecting URL addresses

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Also update the HTML tags. For example, whether to add or update rel=“canonical“ . Clearly define planned website interventions To properly perform a website migration, it is necessary to define the specific areas that will be affected by the change. In other words, what and how big will the impact be on the website and its structure? Let's take a look at the individual parts of the website that can be most often affected, and how to prevent negative impacts in terms of a decrease in organic traffic. 1. Changing the appearance of URLs Ideally, the URLs will be kept exactly as they are, including the trailing slashes. If it is not possible to keep the same URLs, the migration process is a bit more complicated from an SEO perspective. The old pages are already indexed by the search engine and must be correctly redirected to the newly created ones.

This gives Google a clear signal that the original pages are being replaced by the new ones - they will then not fall out of the search results. For example, the original URL address should remain in the Cambodia Mobile Database following format:If a new URL address is created without a slash and is not redirected correctly, it may confuse the search engine and organic traffic will suffer significantly: Images also have their own URL address - if the URL addresses do not remain the same, you need to redirect the old URL to the new one. This is suitable mainly if the website has traffic from image searches. 2. WWW domain variant The new website should have only one version, either with or without "www".

It is recommended to stick to the original version . However, there is no general consensus on which version is better. 3. Categories, filtering and logical division of the website structure Will there be changes to categories, products, or the blog? Look at the organic traffic analysis and consider interventions to the website structure in its context. ATTENTION: Do you have individual filters indexed on your website? Make sure that the pages from the filters do not make up a large part of your organic traffic. If so, make sure that the filters will be correctly technically implemented on the new website. An example of a bad migration, where there was an enormous decrease in overall website visibility.