91% of Google searches now return an AI-generated result

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One of the many Google search statistics we discovered is that the search engine giant now displays an AI-generated answer in 91% of its search results pages.

Many website owners worry that their site will lose traffic if users can already find the correct answer in Google's AI-generated results. However, we've found that if your content is highlighted in an AI preview, your site can be perceived as trustworthy and you can get more traffic.

Learn more in our ultimate guide to optimizing your site for Google's AI insights.

Google AI Overviews Example
More AI in Marketing Statistics
9 out of 10 companies use AI to personalize customer experience .
More than 60% of business leaders who personalize the customer experience binance database report improved customer relationships and retention.
21% of marketers use AI to summarize text into key points for content reuse.
45% of marketers use AI to analyze their campaigns and transform this marketing data into easy-to-understand reports.
37% of marketers use AI to analyze their blog posts, helping them understand what works and what doesn't.
28% of marketers rely on AI to generate email marketing copy .
31% of marketers use AI to create social media posts.
74% of marketers believe AI helps their content rank better in search engine results pages .
84% of marketers say AI helps them create content that better matches what people are searching for online.
Only 4% of marketers use AI to generate content without editing it themselves before publishing.
Expert Tip: Want to make the most of AI for your marketing strategy? Check out our ultimate list of ChatGPT prompts for bloggers, marketers, and social media professionals .