Carmen reads your email and falls in love with an apartment facing Retiro Park

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To gain more trust and position yourself as an expert in your field, showcase properties you have recently sold. This gives the seller proof that their property is in good hands with you. In the example below, Zillow provides statistics that support their expertise in the real estate market, including statistics on the number of homes they have listed and sold recently: In the last 30 days… 44 properties in 29605 have been put up for sale 35 properties in 29605 have been sold Zillow Real Estate Newsletter Example Emails triggered by subscriber behavior These types of emails are sent automatically when certain behaviors are triggered.

For example, you send an taiwan phone number library email with 5 new listings in Madrid. clicks on the ad to find out more about the property, and by clicking on the link, she triggers a behavioral trigger that automatically sends her an invitation to view that specific apartment. Behaviors can also be used for pricing. Ask readers in an email what their budgets are for their new homes.



Use the poll option and automatically tag readers based on their answers. Then, send emails with properties in that price range. In this example from Trulia, subscribers get a better idea of ​​what types of homes are available within their budget. We love their interactive, test-based approach: THIS OR THAT We have found 5 property groups within your budget. So, where would you like to live? Vote now for your favorite CTA: This, that or that one Trulia Real Estate Roundup Example Follow-up emails We all get excited when people remember our birthday or ask us how that important meeting went.