17 March, 2017 @ 10:04 amby Eduardo Aranhain 1º P - Research , Digital Strategy , Google AdWordsLeave a comment
Share this article
As usual every year, Google Trends released a report with the terms most searched by its users over the past year. More than a way of noticing trends, this is an excellent resource for understanding which themes really marked a given year and how History will remember it.
In the following paragraphs, we will recall the most searched terms in Brazil mexico telemarketing , Portugal and the world, thus trying to paint a picture of the past year. We would also like to know through your comments whether you feel that from the list of most searched words there was a term that, in your opinion, marked the year.
Most searched terms in Brazil
Let’s start with Brazil . The most searched term by Brazilians during the year was, unsurprisingly, “Pokémon GO” . Searches for the game’s term exploded a few months before its launch, in the second half of July, and peaked in August when the app was launched. Even though the game only arrived in Brazil months later, Brazilians kept their searches high.
But Brazil was not only marked by the return of Pokémon. The ranking of most searched terms also includes the Rio de Janeiro Olympic Games , Big Brother Brazil , Chapecoense and the Brasileirão Table .
In terms of the list of most searched people, the first place is occupied by former president Luis Inácio Lula da Silva . The number of searches for Lula da Silva reached its peak in March, when the former president was appointed to the post of Chief of Staff. Ana Hickmann , David Bowie , Donald Trump and Fernanda Gentili follow in the ranking.
Culture is also not left out. The most searched films were Deadpool , Suicide Squad , Batman vs. Superman , The Conjuring 2 and Finding Dory . Among the most searched memes are those related to the programs Girls in the House and A Fazenda , the Enem exams and the artist Andrea Mello .
Pokémon GO
Rio 2016 Olympic Games
Big Brother Brasil
Chapecoense
Brazilian Championship Table
Domingos Montagner
Elections 2016
One
Content
iPhone 7
Most searched terms in Portugal
Meanwhile, Portugal didn't disappoint either and has some interesting terms among the most searched for on Google. In general terms, the term “Euro 2016” dominated searches in Portugal, dominating without a shadow of a doubt thanks to the Portuguese victory in the championship that took place in France . The revelation of Portuguese football player Renato Sanches made the young man become the most searched football player in Portugal.
Speaking of personalities, Maria Leal , the singer who went viral after her appearance on the show Você na TV, was the most popular search for national figures. The unlikely artist, who became a sensation even outside of Portugal, topped the search for national figures. When we talk about international personalities, terms like David Bowie , Prince and Donald Trump dominate the top.
And there were many who searched, on Google , to find out what Uber was , due to the tension with taxi drivers, or something as simple as knowing the answer to being a better student in secondary school.