EEAT is not an official ranking factor. This means it has no direct impact on your site's SEO.
Rather, it's part of Google's Search Quality Rater Guidelines . It's a 168-page PDF manual for quality raters. They're a global team of people who evaluate the quality of search results and provide feedback to Google so it can improve its algorithms.
These factors, including EEAT, can help indirectly boost your SEO.
Strong EEAT signals can therefore help your site rank higher in queries. This is especially gambling data india true for high-competition keywords related to YMYL topics.
EEAT levels
Unfortunately, there is no way to measure your site's EEAT score.
However, Google's guidelines give a clear idea of what sites with different EEAT levels look like:
Sites with a very high EEAT contain high-quality articles that demonstrate knowledge and expertise on the topic. These authors and sites are the most reliable sources on the internet for a particular topic.
Sites with a high EEAT score offer content that demonstrates firsthand experience and expertise on a topic. These pages are considered trustworthy or highly trustworthy.
Web pages lacking appropriate EEATs may have a good reputation in other respects, but lack experience in the topic they cover. This could be a reputable cooking site offering an article on taxes, or a review of a restaurant they've never visited.
Sites with the lowest EEATs look and feel like spam and provide a poor user experience. The main content may be obstructed and may contain malicious downloads.
You need to aim for a high level of EEAT on your site, and this will take time.
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