Search engine optimization of the site: internal, external and SEO of online stores
Posted: Sat Dec 07, 2024 10:08 am
Search engine optimization, or simply SEO (search engine optimization), is the optimization of files, site code, texts, and media content to increase the relevance of a site in search engines in order to better rank the site in search engine results. It allows a web resource to enter the top 10 of organic searches for certain queries and occupy the best positions there for a long time.
What is search engine optimization?
Website optimization consists of several components:
Internal site optimization;
External site optimization;
Increasing domain and brand trust.
Internal optimization: what is it, tasks, structure
Internal optimization (onpage SEO) is primarily about correcting errors on the site and changing the texts on it. That is, everything that concerns the internal pages of the site. The main task is to make the pages of your resource as relevant as possible to the search query or group of queries.
A comprehensive SEO audit is conducted beforehand, during which specialists identify errors and shortcomings of the web resource and draw up instructions for their elimination. This stage also involves the creation of, if I may say so, a roadmap - in essence, a site development plan. That is, what texts should be written, what pages should be created, what the site structure should be, and much more. By the way, the audit also involves a strategy of actions regarding external promotion.
The structure of internal optimization or what it consists of:
Meta tags;
Internal linking;
Content (text, media);
URL structure (Uniform Resource Locator);
Site structure;
Media content optimization;
Micro-marking;
Design;
Usability;
Expertise-Authority-Trust Factor.
External optimization: what is it, tasks, structure
Off-page SEO consists of building relevant links to the site, creating anchors, improving behavioral factors and social influence (shares, likes, etc.).
Relevant links to the site are links on external resources to increase the recognition of your web resource and its authority. First of all - for search engines. Links can be placed in social networks, articles, reviews, comments, descriptions of photos and videos and in any other available format. To publish links to you, you need to choose resources with high trust from search engines. Also important is the so-called citation. This is mentioning the site without linking to it. This also works on authority and recognition.
Your brand must be on Google Maps and in popular directories. This is also part of the tasks of external optimization. It will not be superfluous to have a brand presence on Web 2.0 platforms - Reddit, Wikipedia, Quora, Medium and the like.
Website text optimization
Promotion with relevant texts is one of the most effective tools in SEO. To create the right SEO text, you need to take into account many factors:
Relevance - the correspondence of the article topic to the site topic;
Uniqueness - at least 95%, checked by paid or free services;
The presence of keywords and phrases (also in titles, meta tags and code);
Presence of bass, midrange and treble unigrams;
“Water” - no more than 15%;
Text structure - hierarchy of headings and subheadings (H1, H2, H3, etc.), lists;
Presence of media content in the text;
Short, clear sentences - the text is also written for people (behavioral factor).
Let's not forget about the obvious things - grammar, spelling, punctuation. The kuwait phone number material article can be read by educated people, and errors in the text can lead someone to think that your services or products are of the same quality as the content on the site. Therefore, if you are not confident in your own abilities, it is better to use the services of an SEO copywriter.
What does optimized text do? It helps a potential client find the landing page where your offer is presented. The user enters a keyword phrase, and the search engine, seeing the relevance of the text entered on your site, gives the user your page. This is a reliable and “white” way to get good positions in organic search, without the risk of falling under Google filters and sanctions.
What does website optimization give?
Search engine optimization should not be confused with the concept of "cross-browser site optimization". Cross-browser site optimization is the optimization of the code of site pages for correct display of the website in different browsers and on different devices (mobile, tablets, personal computers, etc.). For correct display, adaptive layout should be used.
Why is website search engine optimization needed:
Ranking in the top 10 search results;
Increased traffic;
Increased conversions = earnings;
Obtaining a loyal and stable website audience;
Brand promotion, recognition;
Stable operation of the web resource.
Which sites is SEO suitable for:
Online store;
Landing;
Promo;
Business card website;
Corporate website;
Personal website, etc.
Search engine optimization is suitable for online marketing of any business - hotel and restaurant, medicine, transportation, education, auto (repair, maintenance, rental),
What is search engine optimization?
Website optimization consists of several components:
Internal site optimization;
External site optimization;
Increasing domain and brand trust.
Internal optimization: what is it, tasks, structure
Internal optimization (onpage SEO) is primarily about correcting errors on the site and changing the texts on it. That is, everything that concerns the internal pages of the site. The main task is to make the pages of your resource as relevant as possible to the search query or group of queries.
A comprehensive SEO audit is conducted beforehand, during which specialists identify errors and shortcomings of the web resource and draw up instructions for their elimination. This stage also involves the creation of, if I may say so, a roadmap - in essence, a site development plan. That is, what texts should be written, what pages should be created, what the site structure should be, and much more. By the way, the audit also involves a strategy of actions regarding external promotion.
The structure of internal optimization or what it consists of:
Meta tags;
Internal linking;
Content (text, media);
URL structure (Uniform Resource Locator);
Site structure;
Media content optimization;
Micro-marking;
Design;
Usability;
Expertise-Authority-Trust Factor.
External optimization: what is it, tasks, structure
Off-page SEO consists of building relevant links to the site, creating anchors, improving behavioral factors and social influence (shares, likes, etc.).
Relevant links to the site are links on external resources to increase the recognition of your web resource and its authority. First of all - for search engines. Links can be placed in social networks, articles, reviews, comments, descriptions of photos and videos and in any other available format. To publish links to you, you need to choose resources with high trust from search engines. Also important is the so-called citation. This is mentioning the site without linking to it. This also works on authority and recognition.
Your brand must be on Google Maps and in popular directories. This is also part of the tasks of external optimization. It will not be superfluous to have a brand presence on Web 2.0 platforms - Reddit, Wikipedia, Quora, Medium and the like.
Website text optimization
Promotion with relevant texts is one of the most effective tools in SEO. To create the right SEO text, you need to take into account many factors:
Relevance - the correspondence of the article topic to the site topic;
Uniqueness - at least 95%, checked by paid or free services;
The presence of keywords and phrases (also in titles, meta tags and code);
Presence of bass, midrange and treble unigrams;
“Water” - no more than 15%;
Text structure - hierarchy of headings and subheadings (H1, H2, H3, etc.), lists;
Presence of media content in the text;
Short, clear sentences - the text is also written for people (behavioral factor).
Let's not forget about the obvious things - grammar, spelling, punctuation. The kuwait phone number material article can be read by educated people, and errors in the text can lead someone to think that your services or products are of the same quality as the content on the site. Therefore, if you are not confident in your own abilities, it is better to use the services of an SEO copywriter.
What does optimized text do? It helps a potential client find the landing page where your offer is presented. The user enters a keyword phrase, and the search engine, seeing the relevance of the text entered on your site, gives the user your page. This is a reliable and “white” way to get good positions in organic search, without the risk of falling under Google filters and sanctions.
What does website optimization give?
Search engine optimization should not be confused with the concept of "cross-browser site optimization". Cross-browser site optimization is the optimization of the code of site pages for correct display of the website in different browsers and on different devices (mobile, tablets, personal computers, etc.). For correct display, adaptive layout should be used.
Why is website search engine optimization needed:
Ranking in the top 10 search results;
Increased traffic;
Increased conversions = earnings;
Obtaining a loyal and stable website audience;
Brand promotion, recognition;
Stable operation of the web resource.
Which sites is SEO suitable for:
Online store;
Landing;
Promo;
Business card website;
Corporate website;
Personal website, etc.
Search engine optimization is suitable for online marketing of any business - hotel and restaurant, medicine, transportation, education, auto (repair, maintenance, rental),