Meaningful Brands 2024 Study

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ritu790
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Joined: Sat Dec 07, 2024 4:40 am

Meaningful Brands 2024 Study

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Havas ’ Meaningful Brands 2024 study examines how people are adapting to a complex and challenging world. Conducted in partnership with YouGov, it surveyed over 156,500 people worldwide. The results show that despite concerns about the future, people are starting to see themselves as changemakers, not just victims of crises .

Havas Meaningful Brands 2024 Study

The report identifies six psychographic consumer segments macedonia phone number material that reflect different ways of responding to adversity. However, they all share a common expectation that brands will act responsibly and take real steps to improve the quality of life. 64% of respondents believe that companies should use their influence to create a better world and focus on health, technology and ecology.

Havas Meaningful Brands 2024 Study – Part 2

Additionally, the study highlights five principles that can help brands meet new consumer expectations . According to the authors, brands that understand the modern consumer and adapt to their needs have a chance to build lasting relationships and loyalty.

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Havas Meaningful Brands 2024 Study – Part 3

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