Marketing job
In this article you will learn:
What is a social media specialist responsible for?
what skills are useful in this position,
what challenges do you have to face in this job,
what are the development opportunities in this profession.
A social media specialist is someone who manages a brand's presence in social media, creates diverse content, runs advertising campaigns, and analyzes their results. They combine creativity with an analytical approach to effectively achieve business goals and adapt activities to changing trends.
According to the SAR report, the rates for a full-time social media manager (UoP) are around PLN 9,000 gross per month .
Listen to "Marketer+" Podcast
Jakub Prószyński (Monday Digital), Alicja Waśniewska (On Board Think Kong) and Aleksandra Farenholc (Group One) talk about the profession of a social media specialist .
What does a typical day at work for a social media specialist look like and what are their responsibilities?
Jakub Prószyński, social media lead at monday digital
This is a difficult question, because in agencies or internal communication departments at clients, the organization of tasks may be different. However, if I am to speak from my own example, daily duties mean several different sections.
Starting from contact with the client in matters of current luxembourg phone number material communication, through campaign planning, to setting up ads on various platforms (and yet Meta, LinkedIn, TikTok or even Google Ads often report to people associated with SM). Added to this is content creation, graphic designer briefing, quality control (all in accordance with the strategy), sending for acceptance. Often also current reporting, if we have some activation or, for example, a launched advertising campaign for leads.
In addition, moderation and again contact with the client if there are unusual questions that do not fit into our FAQ and Q&A documents. A daily duty should also be checking what is happening in the client's industry, a quick press review, and a review of new trends and changes on platforms.
There is a lot going on, but that is also why this job gives so much satisfaction. Because we often get feedback on what we do "here and now" in the form of reactions, visits to the website, purchases or lead forms.
Head of social media at On Board Think Kong
Much depends on how the employer or agency defines the position, because in each company such a title can mean something different . In a boutique agency, a social media specialist is often a one-man band: creating content, managing content, animating the community in the client's channels, proposing activations, planning cooperation with influencers, contacting the client and analyzing the results or actions of the competition.
In larger agencies, large marketing departments and media houses, the role of a social media specialist is more often limited to administration.
