B2B sales are determined by a strong company brand, not an overactive salesperson

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Why is a strong brand crucial in the process of acquiring B2B customers? Where to start building it? What questions should every company that directs its product or service to business customers ask itself? How to convince the management of the organization of the need to invest in the brand? You will find answers to these questions, among others, in the new episode of "Marketer+ Podcast", whose guest is Łukasz Kosuniak - consultant, practitioner and long-time B2B marketing manager (including at Samsung and Microsoft).

B2B Marketing

In this new episode of the “Marketer+ Podcast,” we delve into lebanon phone number material the topic of building a strong B2B brand. We’ll discuss the benefits of creating one and why it’s worth looking at it from a broader perspective than just logo or reputation. You’ll learn how a brand significantly affects sales effectiveness in the B2B sector and how to effectively encourage management to invest in brand development. Our guest will share tips on how to start working on a brand, what methods and questions to start with, and how to avoid the most common mistakes.



Consultant, practitioner and long-time B2B marketing manager (including Samsung and Microsoft). Currently, he supports companies in developing and implementing an effective marketing strategy using digital marketing tools (such as marketing automation, social selling, sales enablement).




He is the author and co-author of the books: "Marketing Automation Step by Step", "This is Social Selling", "Abc of B2B Marketing", "B2B Marketing Essential", "B2B Marketing: A Guidebook for the Classroom to the Boardroom", and the courses "Fundamentals of B2B Marketing Strategy" and "#SocialSellingMaster". He runs the blog and podcast "Business