Why are long-tail keywords so important for today's digital marketing?
Posted: Sat Dec 07, 2024 10:11 am
In digital marketing, search engines like Google or Bing are a gateway between brands and their audiences. In this context, long-tail keywords play a fundamental role in making this connection happen and, consequently, attracting, retaining and building loyalty in future customers.
Long - tail keywords are one of the current trends for content creation , as they help generate more traffic and the numbers are expected to continue to increase under this method. Applying this strategy will be essential for increasing traffic and sales.
Why are they called long-tail keywords?
These are longer search queries than common keywords like “shoes,” “headphones,” or “real estate.” While a common keyword is highly competitive and general, a long-tail keyword like “brown leather shoes for men” or “black wireless headphones” are much more specific and less contested.
Long -tail keywords are not called long-tail because they have a greater number of words, but because of the search curve, which is divided into three types:
The fat head: This is a small number of popular queries that are difficult to rank for due to the huge number of them. For example, “Toyota Corolla”.
The Chunky Middle or intermediate terms: These are difficult to classify because they are also searched extensively. For example, “Toyota corolla cross”
Long-tail keywords : This is an ideal spot for organic search marketers, as they have fewer queries, but are more specific. For example, “Toyota corolla cross 2022 black color”.
The Search Demand Curve - The search demand curve
What is the benefit of using long tail keywords?
Content like this article, landing pages , SEO, descriptions on social networks, among others, can use long-tail keywords to obtain the following benefits:
They are less competitive: Being more specific, these keywords have less competition in search engines, which means it is easier to rank in the first results.
Increased relevance: They provide more relevant results to audiences, increasing the chances of conversion as they align with user intent.
Cost optimization: Because they are less competitive keywords, they are usually cheaper in pay-per-click (CPC) campaigns.
Better audience segmentation: allows you to reach specific market niches and attract potential customers.
How to find long-tail keywords?
According to research by NP Digital, long-tail keywords have been shown to generate more traffic, especially from qualified leads. In addition, renowned marketer Neil Patel claims that on average 82% of a website's organic traffic comes from search terms of 3 or more words .
With this data in mind, the question that comes to mind is how to find these keywords? Here are some recommendations:
Use SEO tools
Fortunately, keyword research tools also help you find long-tail keywords, such as Semrush, Ubersuggest, or Google Trends. This brainstorming will help you understand and improve your long-tail keywords .
Keywords Ubersuggest
Source: Ubersuggest
Analyze your competitors
Using tools like Ubersuggest, you can compare your website's traffic, keyword rankings, and other performance metrics to your competitors. This gives you an overview of the SEO strategies they are using.
Explore specialized forums
Forums like Reddit, Quora, Google or Yahoo Answers are used to identify questions that are asked by a large number of users and that they cannot find an answer that meets their expectations on the web. Another advantage of this method is that discussions can be very useful.
Use Google autosuggest as a guide
This feature is designed to give you quick access to the most popular pakistan phone number material search queries, rather than coveted long-tail queries. The same goes for online tools like Answer the public or Soovle . However, they can be a guide to increase your keywords and be more specific or not use the same words that are in these suggestions.
Creating user-centric content
Creating this type of content is tedious, so it is advisable to rely on specialists such as a content creator to create content that answers specific questions and solves user problems, using long-tail keywords naturally.
Success stories on the use of long-tail keywords
Below, we will explore some examples of companies that have successfully implemented long-tail keywords in their digital marketing strategies, managing not only to increase their organic traffic but also significantly improve their conversion rates.
Amazon
The number one online sales site uses long-tail keywords and has managed to obtain 57% of its sales from them. Thanks to them, they are able to know the intention of users who are more motivated to buy, compared to main or common keywords.
This is a clear advantage for Amazon and other stores, but if you have your own online store, using common words will be twice as complicated, so it is better to focus on specific phrases that capture your audience's attention and get you to the top of the search engine rankings.
Long - tail keywords are one of the current trends for content creation , as they help generate more traffic and the numbers are expected to continue to increase under this method. Applying this strategy will be essential for increasing traffic and sales.
Why are they called long-tail keywords?
These are longer search queries than common keywords like “shoes,” “headphones,” or “real estate.” While a common keyword is highly competitive and general, a long-tail keyword like “brown leather shoes for men” or “black wireless headphones” are much more specific and less contested.
Long -tail keywords are not called long-tail because they have a greater number of words, but because of the search curve, which is divided into three types:
The fat head: This is a small number of popular queries that are difficult to rank for due to the huge number of them. For example, “Toyota Corolla”.
The Chunky Middle or intermediate terms: These are difficult to classify because they are also searched extensively. For example, “Toyota corolla cross”
Long-tail keywords : This is an ideal spot for organic search marketers, as they have fewer queries, but are more specific. For example, “Toyota corolla cross 2022 black color”.
The Search Demand Curve - The search demand curve
What is the benefit of using long tail keywords?
Content like this article, landing pages , SEO, descriptions on social networks, among others, can use long-tail keywords to obtain the following benefits:
They are less competitive: Being more specific, these keywords have less competition in search engines, which means it is easier to rank in the first results.
Increased relevance: They provide more relevant results to audiences, increasing the chances of conversion as they align with user intent.
Cost optimization: Because they are less competitive keywords, they are usually cheaper in pay-per-click (CPC) campaigns.
Better audience segmentation: allows you to reach specific market niches and attract potential customers.
How to find long-tail keywords?
According to research by NP Digital, long-tail keywords have been shown to generate more traffic, especially from qualified leads. In addition, renowned marketer Neil Patel claims that on average 82% of a website's organic traffic comes from search terms of 3 or more words .
With this data in mind, the question that comes to mind is how to find these keywords? Here are some recommendations:
Use SEO tools
Fortunately, keyword research tools also help you find long-tail keywords, such as Semrush, Ubersuggest, or Google Trends. This brainstorming will help you understand and improve your long-tail keywords .
Keywords Ubersuggest
Source: Ubersuggest
Analyze your competitors
Using tools like Ubersuggest, you can compare your website's traffic, keyword rankings, and other performance metrics to your competitors. This gives you an overview of the SEO strategies they are using.
Explore specialized forums
Forums like Reddit, Quora, Google or Yahoo Answers are used to identify questions that are asked by a large number of users and that they cannot find an answer that meets their expectations on the web. Another advantage of this method is that discussions can be very useful.
Use Google autosuggest as a guide
This feature is designed to give you quick access to the most popular pakistan phone number material search queries, rather than coveted long-tail queries. The same goes for online tools like Answer the public or Soovle . However, they can be a guide to increase your keywords and be more specific or not use the same words that are in these suggestions.
Creating user-centric content
Creating this type of content is tedious, so it is advisable to rely on specialists such as a content creator to create content that answers specific questions and solves user problems, using long-tail keywords naturally.
Success stories on the use of long-tail keywords
Below, we will explore some examples of companies that have successfully implemented long-tail keywords in their digital marketing strategies, managing not only to increase their organic traffic but also significantly improve their conversion rates.
Amazon
The number one online sales site uses long-tail keywords and has managed to obtain 57% of its sales from them. Thanks to them, they are able to know the intention of users who are more motivated to buy, compared to main or common keywords.
This is a clear advantage for Amazon and other stores, but if you have your own online store, using common words will be twice as complicated, so it is better to focus on specific phrases that capture your audience's attention and get you to the top of the search engine rankings.