Check out the latest Elephate report on traffic sources on Polish SaaS companies' websites
Posted: Sat Dec 07, 2024 10:13 am
Elephate Agency has presented a new report "Traffic Sources on the Websites of Polish SaaS Companies" - 2024 edition. The publication was created based on the analysis of data from 371 websites of companies operating in the Software as a Service (SaaS) model from 40 different industries. The aim of the report is to take a closer look at the sources of traffic and to show digital marketing trends in the Polish SaaS sector.
Press review
Insights that can change your marketing and SEO strategy
The report "Traffic sources on the websites of Polish SaaS companies" presents latvia phone number material the results of the analysis of traffic sources, which include data from August 2024, exported using Similarweb and Ahrefs tools . Experts from Elephate point out that most users reach the websites of Polish SaaS companies thanks to direct channels , as much as 47.2% (direct), and organic presence in search engines - 34.6%.
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Traffic from other sources, such as mailings and social media, is 15.4%. Only 2.8% of traffic comes from paid search engine traffic. The high value of direct traffic indicates strong brand recognition, which is key in the marketing strategy in this sector.
Being aware of where your website traffic comes from is key to planning and executing your marketing strategy. After all, every conversion into a paying customer starts with a visit to your website. Detailed knowledge of the effectiveness of different channels that acquire traffic helps you analyze different stages of the marketing and sales funnel, as well as make better decisions about investing in individual channels to reach your target group – says Wojciech Mazur, CEO & Founder Elephate .
Elephate – report – direct movement
SEO or Google Ads? How Do SaaS Companies in Poland Gain Users in 2024?
The report shows that most SaaS companies get the most traffic from organic channels . However, the very low share of paid traffic from search engines (Google Ads) suggests that many companies’ marketing strategies are based primarily on SEO and user loyalty. Ignoring paid search traffic in the SaaS industry – 24% of SaaS company websites do not generate traffic from paid search results – may be due to the high cost of acquiring users using this channel or its poor quality.
Nearly 32% of SaaS companies choose to expand their paid search campaigns, which helps them gain more than 1,000 users per month. It is also interesting that mobile and desktop devices generate similar traffic, meaning that the sites are optimized for both desktop and mobile devices.
Elephate – Report – Ignoring Paid Search Engine Ads
| Download the report and see how SaaS companies are gaining users!
How to increase the effectiveness of marketing activities?
The report also presents tips that can help SaaS companies improve the effectiveness of their marketing activities. An example is the effective use of social media , mailings and affiliate programs to build user engagement. Changes in Google algorithms and the growing importance of personalization and automation of marketing activities give SaaS companies many tools to increase the efficiency of their activities.
Press review
Insights that can change your marketing and SEO strategy
The report "Traffic sources on the websites of Polish SaaS companies" presents latvia phone number material the results of the analysis of traffic sources, which include data from August 2024, exported using Similarweb and Ahrefs tools . Experts from Elephate point out that most users reach the websites of Polish SaaS companies thanks to direct channels , as much as 47.2% (direct), and organic presence in search engines - 34.6%.
Listen to "Marketer+" Podcast
Traffic from other sources, such as mailings and social media, is 15.4%. Only 2.8% of traffic comes from paid search engine traffic. The high value of direct traffic indicates strong brand recognition, which is key in the marketing strategy in this sector.
Being aware of where your website traffic comes from is key to planning and executing your marketing strategy. After all, every conversion into a paying customer starts with a visit to your website. Detailed knowledge of the effectiveness of different channels that acquire traffic helps you analyze different stages of the marketing and sales funnel, as well as make better decisions about investing in individual channels to reach your target group – says Wojciech Mazur, CEO & Founder Elephate .
Elephate – report – direct movement
SEO or Google Ads? How Do SaaS Companies in Poland Gain Users in 2024?
The report shows that most SaaS companies get the most traffic from organic channels . However, the very low share of paid traffic from search engines (Google Ads) suggests that many companies’ marketing strategies are based primarily on SEO and user loyalty. Ignoring paid search traffic in the SaaS industry – 24% of SaaS company websites do not generate traffic from paid search results – may be due to the high cost of acquiring users using this channel or its poor quality.
Nearly 32% of SaaS companies choose to expand their paid search campaigns, which helps them gain more than 1,000 users per month. It is also interesting that mobile and desktop devices generate similar traffic, meaning that the sites are optimized for both desktop and mobile devices.
Elephate – Report – Ignoring Paid Search Engine Ads
| Download the report and see how SaaS companies are gaining users!
How to increase the effectiveness of marketing activities?
The report also presents tips that can help SaaS companies improve the effectiveness of their marketing activities. An example is the effective use of social media , mailings and affiliate programs to build user engagement. Changes in Google algorithms and the growing importance of personalization and automation of marketing activities give SaaS companies many tools to increase the efficiency of their activities.