How AI is changing the job of a social media specialist
Posted: Sat Dec 07, 2024 10:14 am
doesn't take it away. Prompting is very important if we are looking for inspiration, materials and want to gather knowledge about the client's industry. However, everything should be filtered, because you can't trust AI 100% .
Many tools streamline processes or allow for a certain brainstorming session with yourself . Can this text be written differently? Maybe without jargon? It's worth knocking it off, but the final quality control and editing always belong to a specialist who knows the client, the brand and their communication strategy.
Alicja Wasniewska
Of course, AI has a big impact, especially in the area of creating written content and generating graphics and videos . Using AI tools supports the work of a social media specialist, but requires the ability to create a good prompt, a reliable assessment and verification of the received material.
Alexandra Farenholc
The development of AI has a huge impact on the daily work of social media specialists and automates many tasks. With AI, you can now plan and create posts more efficiently, publish content, respond to simple queries (e.g. via chatbots), monitor trends and analyze data in real time .
Automation allows specialists to focus on more strategic aspects, such as campaign planning or brand development. Those who can leverage AI capabilities and combine them with creative strategy will gain a significant advantage in the market.
Smartphone - social media
What difficulties does a social media specialist face?
Jakub Prószynski
The hardest thing is probably that you don't leave this job. Everything marketing is some kind of fuel for our actions. And probably specialists from other fields would say the same. Simply observing and gathering knowledge, inspiration is a continuous process .
Even on vacation, I do a news press review so that FOMO doesn't get to me later that I've missed some Instagram change that's turning the customer's communication upside down. Being always connected is definitely the hardest part.
Alicja Wasniewska
Everyone may struggle with something different. However, I find lithuania phone number material that many social media professionals struggle with keeping their current communications aligned with their brand strategy and goals .
Yes, another RTM this year and a funny post on the occasion of Hamster Day may delight the customer and generate some likes – but will it actually achieve any of the strategic goals?
What does such a publication really give to a brand and does it meet any needs of its target group? Unfortunately, it is easy to fall into the trap of chasing trends in social media , it is harder to remember goals and strategy on a daily basis - not only when reporting.
Alexandra Farenholc
Many of us have private profiles, making it difficult to separate our professional and private lives. Monitoring brands’ social media is often a 24/7 job that can intensify FOMO . The need to stay up-to-date leads to the need to track updates, trends, and find inspiration for new content on various platforms.
To avoid burnout, it is crucial to take care of your work hygiene : setting boundaries between work and rest time.
Many tools streamline processes or allow for a certain brainstorming session with yourself . Can this text be written differently? Maybe without jargon? It's worth knocking it off, but the final quality control and editing always belong to a specialist who knows the client, the brand and their communication strategy.
Alicja Wasniewska
Of course, AI has a big impact, especially in the area of creating written content and generating graphics and videos . Using AI tools supports the work of a social media specialist, but requires the ability to create a good prompt, a reliable assessment and verification of the received material.
Alexandra Farenholc
The development of AI has a huge impact on the daily work of social media specialists and automates many tasks. With AI, you can now plan and create posts more efficiently, publish content, respond to simple queries (e.g. via chatbots), monitor trends and analyze data in real time .
Automation allows specialists to focus on more strategic aspects, such as campaign planning or brand development. Those who can leverage AI capabilities and combine them with creative strategy will gain a significant advantage in the market.
Smartphone - social media
What difficulties does a social media specialist face?
Jakub Prószynski
The hardest thing is probably that you don't leave this job. Everything marketing is some kind of fuel for our actions. And probably specialists from other fields would say the same. Simply observing and gathering knowledge, inspiration is a continuous process .
Even on vacation, I do a news press review so that FOMO doesn't get to me later that I've missed some Instagram change that's turning the customer's communication upside down. Being always connected is definitely the hardest part.
Alicja Wasniewska
Everyone may struggle with something different. However, I find lithuania phone number material that many social media professionals struggle with keeping their current communications aligned with their brand strategy and goals .
Yes, another RTM this year and a funny post on the occasion of Hamster Day may delight the customer and generate some likes – but will it actually achieve any of the strategic goals?
What does such a publication really give to a brand and does it meet any needs of its target group? Unfortunately, it is easy to fall into the trap of chasing trends in social media , it is harder to remember goals and strategy on a daily basis - not only when reporting.
Alexandra Farenholc
Many of us have private profiles, making it difficult to separate our professional and private lives. Monitoring brands’ social media is often a 24/7 job that can intensify FOMO . The need to stay up-to-date leads to the need to track updates, trends, and find inspiration for new content on various platforms.
To avoid burnout, it is crucial to take care of your work hygiene : setting boundaries between work and rest time.