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CEO Presence on Social Media Study: What is the impact of leaders’ digital activity on companies?

Posted: Sat Dec 07, 2024 10:15 am
by ritu790
The study CEO Presence on Social Media: A 360° Look from the Voice of Business Leaders and Other Professionals , prepared by MU Marketing and Datum Internacional, seeks to understand the role that business leaders play on social media and how this contributes to the perception of their companies.

One of the most significant findings reveals that CEOs' presence on social media has a direct impact on the perception and reputation of the companies they lead: 93.4% of professionals believe that a CEO's activity on social media positively influences the company's image. In other words, it is shown that a strategic presence on platforms is important for connecting with the audience and strengthening corporate reputation.

The influence of CEOs' social media activity on the company new zealand phone number material is also reflected in the fact that it is a determining factor in attracting talent. The results indicate that 84.6% of professionals say that it would positively influence their decision to apply for a job at the company. This data is especially relevant in a competitive environment where networks serve as a means of communication, but also as an essential tool for attracting and retaining talent.

Now, while 84.6% of executives and professionals consider a CEO's digital presence to be key, it is crucial that it is not invasive . Therefore, most choose to publish with a moderate frequency, either weekly or monthly, which allows them to maintain visibility without overwhelming their audience.

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One striking aspect of the study that we must highlight is that almost half of them do not follow a defined strategy; they rely on their knowledge and expertise to publish and strengthen their voice. Only 52.7% align their presence on social networks with a formal strategy, focusing on increasing their visibility and communicating the services their company offers.

Reputation and leadership in the digital age
The study by MU Marketing & Content Lab and Datum Internacional makes it clear that, although a presence on social media is not a corporate requirement for CEOs, support from communications or advisors can be key to improving both the CEO's reputation and that of the company. As CEOs face the need to project an authentic and consistent image, social media is presented as an indispensable tool for modern leadership.

Download the study for free here .