Generic vs. Role-Based Addresses

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Which choice is safer and more compliant with privacy regulations?
Cold email marketing involves sending emails to recipients who have not yet interacted with the company. In this light, compared to role-based addresses such as sales female database company.it or direct addresses such as Francesca ompany.it , generic addresses such as it represent a safer strategy.

This is in fact a choice in line with privacy legislation, since these addresses are usually published on the company website or on other public and sector channels - an action that effectively expresses the desire to receive communications on that address.

Furthermore, according to the GDPR, generic emails are considered “work emails” and do not require the explicit consent of the recipient, provided that the communication is strictly related to the professional activity of the recipient . However, it is important to underline that sending emails to generic addresses does not mean you can completely ignore the recipient’s consent! In order to guarantee respect for the rights and privacy of the recipients, it is essential to respect the rules of permission marketing and always ask for permission to send future commercial messages .

Privacy compliance in email marketing increases deliverability
Complying with the regulations and sending emails only to compliant addresses not only helps you avoid fines and legal problems, but also helps you reach your email recipients more effectively by avoiding unwanted reports .

By sending messages that include a request for explicit consent, you increase the likelihood that the recipient will consider your messages legitimate and relevant . Fewer flags positively impact deliverability and improve your reputation as a reliable sender, thus increasing the correct delivery rate of your emails .