Best practices for using Landing Pages on Black Friday
Posted: Thu Mar 27, 2025 9:48 am
Now that we’ve covered the essentials, let’s explore best practices for maximizing the success of your landing pages during Black Friday.
1. Create exclusive offers for leads
One of the most effective ways to use landing pages is to capture leads before the event and offer them exclusive Black Friday deals. Promise a special discount only to those who register and send your offers directly to those contacts on the day of the event.
This strategy not only increases conversions but also creates a sense of exclusivity. According to Deloitte , 67% of consumers said they are more likely to purchase when they receive personalized offers.
2. Use remarketing to reach unconverted visitors
Not all visitors to your landing page will buy phone number list convert on their first visit. That’s why it’s important to implement remarketing strategies. Use targeted ads to remind these visitors of the offers they viewed, and offer an additional incentive, like free shipping or a bigger discount, to entice them to come back and make a purchase.
3. A/B testing to improve conversion
Testing different versions of your landing page is a best practice to identify what works best. Try experimenting with different CTAs, images, colors, or even the layout of your page. According to VWO , companies that use A/B testing see an average of 49% increase in conversions .
With GreatPages , you can easily implement A/B Testing, allowing you to continuously optimize your landing page and increase conversion rates.
1. Create exclusive offers for leads
One of the most effective ways to use landing pages is to capture leads before the event and offer them exclusive Black Friday deals. Promise a special discount only to those who register and send your offers directly to those contacts on the day of the event.
This strategy not only increases conversions but also creates a sense of exclusivity. According to Deloitte , 67% of consumers said they are more likely to purchase when they receive personalized offers.
2. Use remarketing to reach unconverted visitors
Not all visitors to your landing page will buy phone number list convert on their first visit. That’s why it’s important to implement remarketing strategies. Use targeted ads to remind these visitors of the offers they viewed, and offer an additional incentive, like free shipping or a bigger discount, to entice them to come back and make a purchase.
3. A/B testing to improve conversion
Testing different versions of your landing page is a best practice to identify what works best. Try experimenting with different CTAs, images, colors, or even the layout of your page. According to VWO , companies that use A/B testing see an average of 49% increase in conversions .
With GreatPages , you can easily implement A/B Testing, allowing you to continuously optimize your landing page and increase conversion rates.