You're not just going to your cart—

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However, Bonobos makes up for the lack of a product image by offering a special promo code for the new customer. 8. Custom Post Custom Post This email from Custom Post caught our attention because of the text at the top: "Congratulations! You're eligible for free shipping!" It's a great way to hook the reader. It's a fairly simple email with a "View Cart" CTA. It's always best to include product images, but simplicity can help with conversions. 9. Mango Mango This is one of the many abandoned cart email examples we've seen that starts with urgency.

The message is crystal clear: "Complete your order before they're gone!" Mango includes not only the product image, but also the size the consumer chose, the color, the quantity, and the price. Their high-contrast and repetitive CTAs work in Mango's favor. 10. Chubbies Chubbies Gotta love humor, right? Chubbies doesn't go overboard, but inspires a laugh that email data fits the brand.Chubbies offers to "teleport" you there. Plus, the wording is consistent throughout, emphasizing the branding. 11. Jessops Jessops This Jessops email also includes a list of product images and descriptions under the cut, but we wanted to highlight the email copywriting here.

The store is dedicated to photography and videography, so the CTA pops up on the screen with unusual wording: “Grab your cart.” This reflects the definition of the word “snap” in the photography world. Bravo. 12. AllBeauty AllBeauty Personalization can work on many levels, as we’ve shared in other blog posts. In this abandoned cart email example from AllBeauty.com, there’s no specific hint about the person receiving the email, but it’s still personal nonetheless. For one, the words “for you” imply intimacy. It’s something made just for you. Second, the company made “Your Cart” the same color as the “Order Now” CTA.