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KPIs and Return on Investment

Posted: Thu Mar 27, 2025 9:50 am
by sumaia45
Unboxings and Reviews: The influencer unboxes your products or creates detailed reviews.

To ensure your influencer campaigns are successful, it’s important to define and measure specific KPIs (Key Performance Indicators) :

Engagement: Likes, comments, shares and views.
Reach: Number of people who saw the content.
Conversions: Number of leads or whatsapp data sales generated by the campaign.
Return on Investment (ROI): Assessment of the cost of the campaign in relation to the gains obtained.
Influencers play a crucial role in modern digital marketing. They help brands build credibility, reach large audiences, create quality content, and validate their products through social proof. By understanding how to use influencers effectively, businesses can significantly increase their online presence and audience engagement.

Do you want to implement a marketing strategy for your company? Contact us , Raddar is a digital marketing agency in Goiânia specialized in digital performance strategies.