Impacts of new technologies on marketing processes
Posted: Thu Mar 27, 2025 10:28 am
Many entrepreneurs also give up on analytics because they just guess. In digital marketing, there is no such space, because without metrics, the entrepreneur has no way of assessing whether the campaign is going in the expected direction or not.
Therefore, always be aware of the campaign results and monitor any need for quick action so that your company can reap the positive results of the marketing plan you have made. And if you need help, know that you can always count on our team to support you in your mission to add more and more value to your end customer and increase your online relevance .
With the support of data and technology, we have come to see marketing as a living system of strategies that learns and adapts according to sociological, market and technological changes. And no longer as a machine that needs constant control.
With this new position, a very clear alignment between the sales, IT and marketing areas will be necessary, as they will become agents of change within the company with the material to email data meet and even anticipate customer needs. I emphasize here that technology is not intended to replace the intellect of the front-end, but rather to be a tool for executing these strategies.
Get your free digital analysis - TWO Digital
Customer focus should be the focal point of the strategy. Some examples of intelligent use of data to implement marketing strategies that have grown exponentially are:
What is Big Data
Volume of structured or unstructured data generated through customer interactions with the company: electronic records, social networks, websites and other sources. When properly interpreted, this data can serve as a basis for decision-makers and marketing and media actions. Find out how Business Intelligence can help your company .
Therefore, always be aware of the campaign results and monitor any need for quick action so that your company can reap the positive results of the marketing plan you have made. And if you need help, know that you can always count on our team to support you in your mission to add more and more value to your end customer and increase your online relevance .
With the support of data and technology, we have come to see marketing as a living system of strategies that learns and adapts according to sociological, market and technological changes. And no longer as a machine that needs constant control.
With this new position, a very clear alignment between the sales, IT and marketing areas will be necessary, as they will become agents of change within the company with the material to email data meet and even anticipate customer needs. I emphasize here that technology is not intended to replace the intellect of the front-end, but rather to be a tool for executing these strategies.
Get your free digital analysis - TWO Digital
Customer focus should be the focal point of the strategy. Some examples of intelligent use of data to implement marketing strategies that have grown exponentially are:
What is Big Data
Volume of structured or unstructured data generated through customer interactions with the company: electronic records, social networks, websites and other sources. When properly interpreted, this data can serve as a basis for decision-makers and marketing and media actions. Find out how Business Intelligence can help your company .