Halloween for B2B, really?
Posted: Thu Mar 27, 2025 10:28 am
During this period, shops fill up with sweets and women database, almost every bar and restaurant is organizing a themed event and, as tradition dictates – now almost entirely Italianized – more and more people are riding the party. Like Valentine's Day, Halloween is an opportunity to observe how B2C marketing transforms into something sudden and big. But what is there in this period that is useful for B2B?
If your company sells chocolates, sweets, decorations, then even in the B2B field it is a breeze. In addition to B2C, your B2B target is represented by all these services such as hotels and restaurants that can benefit from your product. But what if your company does not produce products specifically related to this theme? A first approach could be to prepare an ad hoc line, a special line for your Halloween-themed product. It requires a bit of creativity, but that's marketing, isn't it?
But Halloween hype is also useful for businesses that have very little to do with Halloween. Halloween-themed competitions are always popular and drive people to your site where they can find information on how to enter; this type of activity is useful for businesses because it helps them create and share content, generating followers that would normally be difficult to get. This is especially useful when dealing with more boring, buttoned-up B2B products or services.
Some ideas on using the Halloween concept in products apparently unrelated to this theme are collected at this link . They are original concepts, also applicable in the B2B field, which allow marketing professionals to subvert traditional rules for a fun vision of their product.
Sponsoring events is another potential vehicle to expose your brand. Still on the topic of events, another way is to organize a themed charity event, to be told through the media, email and stories of the participants.
However, here is the common denominator: to maximize sales, companies must make seasonal events like Halloween more interesting for customers, identifying needs, suggesting the use of the offered product through new uses or metaphors.
By the way, did you know that you can communicate beyond all borders? On DB to Data, until November 7, 2018, all Email Marketing lists are discounted by 25%!
If your company sells chocolates, sweets, decorations, then even in the B2B field it is a breeze. In addition to B2C, your B2B target is represented by all these services such as hotels and restaurants that can benefit from your product. But what if your company does not produce products specifically related to this theme? A first approach could be to prepare an ad hoc line, a special line for your Halloween-themed product. It requires a bit of creativity, but that's marketing, isn't it?
But Halloween hype is also useful for businesses that have very little to do with Halloween. Halloween-themed competitions are always popular and drive people to your site where they can find information on how to enter; this type of activity is useful for businesses because it helps them create and share content, generating followers that would normally be difficult to get. This is especially useful when dealing with more boring, buttoned-up B2B products or services.
Some ideas on using the Halloween concept in products apparently unrelated to this theme are collected at this link . They are original concepts, also applicable in the B2B field, which allow marketing professionals to subvert traditional rules for a fun vision of their product.
Sponsoring events is another potential vehicle to expose your brand. Still on the topic of events, another way is to organize a themed charity event, to be told through the media, email and stories of the participants.
However, here is the common denominator: to maximize sales, companies must make seasonal events like Halloween more interesting for customers, identifying needs, suggesting the use of the offered product through new uses or metaphors.
By the way, did you know that you can communicate beyond all borders? On DB to Data, until November 7, 2018, all Email Marketing lists are discounted by 25%!