A customer can communicate with a company through social media, receive a catalogue through RCS, or complete a purchase via Apple Business Chat. By managing centralized information, it is possible to be where the customer is and, in doing so, improve their experience with the brand.
Beyond knowing the benefits that omnichannel offers in retail, it is important list of uk whatsapp phone numbers to know how companies are adapting to one of the main market trends.
A clear example of how to implement an omnichannel strategy is the Palacio de Hierro department store , which offers a shopping experience that integrates the physical with the digital.
In the Loft Palacio (located on the ground floor) there are touch screens displaying products available online and offline. Customers can pay there or at the checkout, and take their product with them or request that it be delivered to their home.
Walmart is another good example of omnichannel retail. In 2018, it opened its first 100% omnichannel store in Mexico City, allowing customers to pick up orders previously placed online. In addition, several of its stores have Wi-Fi on the shelves and incorporated QR codes in brochures to provide detailed information about their products.