Demand generation

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Now, let’s dig into how each strategy works.


Uses content to build awareness and interest. For example, promoting seasonal offers or new products via social media campaigns to new audiences.
Casts a wide net without a specific target
Usually works over the long term, using multiple touchpoints to reach potential customers
Lead generation:
Attracts potential customers who have shown interest in your british student data product or service
Uses educational content to talk about a product in more detail, aligning to relevant pain points and needs in the target market
Focuses on products and solutions rather than just brand awareness
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What are the goals of demand generation?
Demand generation creates interest in your brand, product, or service. It can also revive interest in an old offering that’s seen a dip in sales, or bring past customers who have fallen out of touch with your brand back into the fold.