As experts in the Facebook Messenger
Posted: Thu Mar 27, 2025 10:54 am
marketing space, we’ve seen businesses that use Messenger and SMS to tackle abandoned carts get insane results, such as 7% – 10% of abandoned cart recovery and thousands in revenue increases. Knowing that majority of abandoned carts are through mobile devices, Facebook Messenger is the perfect channel to use when trying to bring these customers back.
The average email open rate is between 15%-25% with c level executive list click-through-rates as low as 2.5%. On the other hand, Facebook Messenger sees open rates between 80-95% with click-through-rates between 15%-60%. Knowing this, your business could see results like the fitness apparel brand, DOYOUEVEN, which recovered 7% of their abandoned carts on Messenger, resulting in $50,000 in additional revenue in just 30 days!
Sending abandoned cart messages on Facebook Messenger is super easy, too. The first step is to capture your website visitors to get them to subscribe to your Messenger marketing channels. The top way is to include a welcome and exit-intent pop-up that offers a coupon or discount code. This pop-up on Naturalicious’s website is a great example.
The average email open rate is between 15%-25% with c level executive list click-through-rates as low as 2.5%. On the other hand, Facebook Messenger sees open rates between 80-95% with click-through-rates between 15%-60%. Knowing this, your business could see results like the fitness apparel brand, DOYOUEVEN, which recovered 7% of their abandoned carts on Messenger, resulting in $50,000 in additional revenue in just 30 days!
Sending abandoned cart messages on Facebook Messenger is super easy, too. The first step is to capture your website visitors to get them to subscribe to your Messenger marketing channels. The top way is to include a welcome and exit-intent pop-up that offers a coupon or discount code. This pop-up on Naturalicious’s website is a great example.