Zeo Interview: Artificial Intelligence in Digital Marketing Strategies
Posted: Mon Dec 09, 2024 5:42 am
Welcome to the first content of our Zeo Interview series! In this special series, we aim to provide an in-depth look at the world of digital marketing by highlighting the experiences of experts with experience in the sector and the use of sectoral artificial intelligence. Our aim is to emphasize the facilitating and revolutionary power of artificial intelligence in today's conditions, along with different perspectives focused on artificial intelligence to people in the sector.
In the rest of our content, we will share with you our interview with Baki Erfidan, who works as International Business Development Manager at WhitePress®. He has extensive knowledge in digital marketing and SEO and provided important information on how to integrate artificial intelligence into business processes. First of all, we would like to thank him for sharing his valuable opinions with us.
Baki's industry experience and knowledge of AI applications will be extremely valuable to anyone looking to improve their digital marketing strategies. Throughout our content, you can examine in detail how AI is a game changer for businesses and how it can be used in business processes. Enjoy reading!
Technological Innovations : How do you use technological innovations such as artificial intelligence in your work and how are these innovations integrated into business processes?
As someone at the heart of the digital marketing industry, we naturally had to adapt to the sudden leap in artificial intelligence. Especially in my own field of SEO and content marketing, if you don’t read overseas chinese in europe data about the industry for 2 days, you fall behind. Missing a Google update, missing an important case study, or even not reading a meticulously prepared industry report can put you behind in the industry. That’s why we tried to keep up with the developments in artificial intelligence, especially quickly.
There has been a tremendous leap forward in the field of SEO, especially in terms of content production. Although Google initially announced that it was absolutely against content created with AI, we later saw that what Google was against was not content production with AI; it was empty articles prepared only for search engine optimization, which did not add anything to the reader, and were subject to excessive keyword optimization. Because many case studies have also shown us that beautiful and informative content prepared with AI ranks very well.
And not just content, of course. We use artificial intelligence in many areas, from meta descriptions to title selections, from sentence structures to automating onpage SEO optimizations, from internal linking recommendations to preparing original content visuals.
To give a concrete example, we are currently working on an 'off-page SEO plan with artificial intelligence' project on the WhitePress platform. Very soon, our platform users will be able to get some of the services they need from us via AI when doing off-page SEO. These will include things that we can easily have AI do, such as internal/external linking examples recommended by AI, keyword and anchor word ideas, but that take time when done manually. The main goal here is to save customers time because, as you know, our most valuable asset is our time.
Source: Pexels
Strategic Decision Making : What is the impact of AI-supported data analysis on strategic decision making in business development?
Of course, AI-supported data analysis is very important in business development, both in terms of increasing operational efficiency and ensuring more informed or, in other words, objective decision-making.
Our basic concept here will again be “time”. Because getting artificial intelligence support means, first of all, saving time. Data processing and analysis speed will increase significantly. In addition, a well-controlled and assured artificial intelligence support will allow us to make more accurate and reliable decisions. Artificial intelligence support will always be an extra useful concept as it will also enable process automation, risk management and more in-depth measurements.
If I were to give an example from the field of digital marketing and SEO, we can make the decision of whether to enter a market much faster with the support of artificial intelligence. For example, we have an SEO agency and we want to enter a country where we have no experience and do not know the market. By collecting the Google searches made in this country, trends, the most frequently made e-commerce searches and the sites that appear first in these searches - such as the number of links and keyword density - we can have artificial intelligence measure the value of the investment made in SEO very, very quickly and make a decision about whether to enter the market or not.
Market Analysis: Can you explain the importance of conducting effective market analyses and how these analyses shape your strategies during the adaptation process to rapid changes in the sector?
Each market has its own cliques and how well you adapt to these cliques determines how successful you are/will be in that market. I can give examples here where we consider different markets as a market. We work in a multinational company and we open up to a new place, a new market every year. Last year, we added the MENA region and the US to the markets we are active in, specifically for WhitePress. These two markets are as different as night and day. It would be meaningless to use the language you use in the US in the MENA region. For example, while our friends in the US market focus more on phone calls and emails, our friends in the MENA region attend events where they can establish bilateral relations and prefer applications where one-on-one messages are sent. In our meetings and analyses, we observed that content marketing studies in SEO have already been automated in the US and all cliques have been resolved. In addition, these concepts have still not gained enough power against PR studies in the MENA region. Individuals and companies are focusing on activities that will reach customers more directly, such as PR activities, social media posts, podcast sponsorships. Therefore, determining strategies by paying attention to these differences will save lives. In order to make these differences and analyzes, it is necessary to take serious time, do serious readings, get opinions from industry leaders and most importantly, fully enter and understand the market.
In the rest of our content, we will share with you our interview with Baki Erfidan, who works as International Business Development Manager at WhitePress®. He has extensive knowledge in digital marketing and SEO and provided important information on how to integrate artificial intelligence into business processes. First of all, we would like to thank him for sharing his valuable opinions with us.
Baki's industry experience and knowledge of AI applications will be extremely valuable to anyone looking to improve their digital marketing strategies. Throughout our content, you can examine in detail how AI is a game changer for businesses and how it can be used in business processes. Enjoy reading!
Technological Innovations : How do you use technological innovations such as artificial intelligence in your work and how are these innovations integrated into business processes?
As someone at the heart of the digital marketing industry, we naturally had to adapt to the sudden leap in artificial intelligence. Especially in my own field of SEO and content marketing, if you don’t read overseas chinese in europe data about the industry for 2 days, you fall behind. Missing a Google update, missing an important case study, or even not reading a meticulously prepared industry report can put you behind in the industry. That’s why we tried to keep up with the developments in artificial intelligence, especially quickly.
There has been a tremendous leap forward in the field of SEO, especially in terms of content production. Although Google initially announced that it was absolutely against content created with AI, we later saw that what Google was against was not content production with AI; it was empty articles prepared only for search engine optimization, which did not add anything to the reader, and were subject to excessive keyword optimization. Because many case studies have also shown us that beautiful and informative content prepared with AI ranks very well.
And not just content, of course. We use artificial intelligence in many areas, from meta descriptions to title selections, from sentence structures to automating onpage SEO optimizations, from internal linking recommendations to preparing original content visuals.
To give a concrete example, we are currently working on an 'off-page SEO plan with artificial intelligence' project on the WhitePress platform. Very soon, our platform users will be able to get some of the services they need from us via AI when doing off-page SEO. These will include things that we can easily have AI do, such as internal/external linking examples recommended by AI, keyword and anchor word ideas, but that take time when done manually. The main goal here is to save customers time because, as you know, our most valuable asset is our time.
Source: Pexels
Strategic Decision Making : What is the impact of AI-supported data analysis on strategic decision making in business development?
Of course, AI-supported data analysis is very important in business development, both in terms of increasing operational efficiency and ensuring more informed or, in other words, objective decision-making.
Our basic concept here will again be “time”. Because getting artificial intelligence support means, first of all, saving time. Data processing and analysis speed will increase significantly. In addition, a well-controlled and assured artificial intelligence support will allow us to make more accurate and reliable decisions. Artificial intelligence support will always be an extra useful concept as it will also enable process automation, risk management and more in-depth measurements.
If I were to give an example from the field of digital marketing and SEO, we can make the decision of whether to enter a market much faster with the support of artificial intelligence. For example, we have an SEO agency and we want to enter a country where we have no experience and do not know the market. By collecting the Google searches made in this country, trends, the most frequently made e-commerce searches and the sites that appear first in these searches - such as the number of links and keyword density - we can have artificial intelligence measure the value of the investment made in SEO very, very quickly and make a decision about whether to enter the market or not.
Market Analysis: Can you explain the importance of conducting effective market analyses and how these analyses shape your strategies during the adaptation process to rapid changes in the sector?
Each market has its own cliques and how well you adapt to these cliques determines how successful you are/will be in that market. I can give examples here where we consider different markets as a market. We work in a multinational company and we open up to a new place, a new market every year. Last year, we added the MENA region and the US to the markets we are active in, specifically for WhitePress. These two markets are as different as night and day. It would be meaningless to use the language you use in the US in the MENA region. For example, while our friends in the US market focus more on phone calls and emails, our friends in the MENA region attend events where they can establish bilateral relations and prefer applications where one-on-one messages are sent. In our meetings and analyses, we observed that content marketing studies in SEO have already been automated in the US and all cliques have been resolved. In addition, these concepts have still not gained enough power against PR studies in the MENA region. Individuals and companies are focusing on activities that will reach customers more directly, such as PR activities, social media posts, podcast sponsorships. Therefore, determining strategies by paying attention to these differences will save lives. In order to make these differences and analyzes, it is necessary to take serious time, do serious readings, get opinions from industry leaders and most importantly, fully enter and understand the market.