What do Partner and Non Profit Zone consist of?

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These are our special programs. The first is dedicated to professionals: web agencies and freelancers who want to become our official partners to use or resell DB to Data databases at advantageous conditions for their own and their clients' marketing. The program does not only have benefits from a commercial point of view, but also in terms of visibility and know-how. We offer a dedicated sales and update channel, an affiliation system and various visibility opportunities such as showcases on our site. Free spaces in which companies can offer our clients complementary services for successful campaigns. We have identified excellent reasons why Email Marketing should be part of the offer of companies that operate in the Web Marketing field in our White Paper dedicated to the Sale of Email Marketing .

The Non Profit program is instead aimed at the investor database Sector. We strongly believe in the relational component of Email Marketing. For this reason we apply an exclusive discount to NPOs that want to use it to change the world: companies are very sensitive to advocacy and cause-related marketing activities. Furthermore, we also offer visibility opportunities to NPOs: from DEM to a free showcase system that allows you to receive donations through purchases made on our site.

How do you lay the foundation for relevant, relevant and effective B2B email marketing?

Targeting is the key to success. Ensuring that messages are sent to those segments of users who are most likely to produce results increases click-through and conversion rates. The quality of the product and the content with which it is transmitted is important, but it cannot have a following if it is not received by the right recipients. And after all, today, all readers expect to find content aimed at their needs and interests.

In the B2B field, therefore, a thorough profiling at a product and geographical level is essential. The DB to Data database has over 2 million contacts on an international scale, each of which has unique and classifiable characteristics. Measurability is precisely the second fundamental aspect. Email Marketing is a highly traceable tool, for this reason a good initial segmentation lays the foundation for a wide-ranging communication cycle.