Metrics specific to each approach
Posted: Sat Apr 05, 2025 5:16 am
In the CRM world, however , the focus is on KPIs that are like ambassadors of customer loyalty and long-term value. Examples include retention rates and average revenue per customer, which are fax lists particularly important KPIs. These recurrence and depth metrics show you how strong and profitable your relationship with your customers is over the long term.
The weight of the provenance of information
The source of the information is a bit like a clue to differentiate PRM from CRM. PRM data comes mostly from outside, because at this stage, prospects are like new faces for the company. We rely primarily on “ second-party ” and “ third-party ” data, which constitutes the majority of the information used to understand and interact with them.
When it comes to CRM, customer, or “first-party,” data primarily comes from direct customer interaction, through transactions or feedback collected through surveys or customer service. This first-party data provides in-depth customer insights, which are essential for a lasting and personalized relationship.
The weight of the provenance of information
The source of the information is a bit like a clue to differentiate PRM from CRM. PRM data comes mostly from outside, because at this stage, prospects are like new faces for the company. We rely primarily on “ second-party ” and “ third-party ” data, which constitutes the majority of the information used to understand and interact with them.
When it comes to CRM, customer, or “first-party,” data primarily comes from direct customer interaction, through transactions or feedback collected through surveys or customer service. This first-party data provides in-depth customer insights, which are essential for a lasting and personalized relationship.