You might be asking yourself, “Where do I start?”
It starts with your sales team knowing more than your clients and prospects know about your company’s products, solutions or services.
KNOW MORE THAN YOUR CLIENTS
In order for sales reps to bring value, they MUST know more than the people they are meeting with, their clients and prospects. They must consume the content being provided to them. They must do their due diligence to educate themselves.
Nothing worse than an uneducated sales rep who recites information off the back of a brochure!
Hold your sales team accountable to a weekly cadence gambling data brazil dedicated to learning. This means knowing inside and out the company offerings. They must learn their client’s environment. They must learn about the trends going on inside their clients industry.
Your sales reps best friend on this learning expedition is Google. Your sales team must become a bullpen full of teachers. Imagine a teacher knowing less than their students. I need not say anymore!
One of your most precious assets is your clients. I encourage you and your sales team to spend quality time with your clients. No, this doesn’t mean the dreaded stop by to say hello. I mean dig in deep. Learn something new about their business. Uncover a few key issues going on inside your client base.
Have each and every sales rep do this with their top 5 clients. As this becomes more routine, think of all the learning opportunities they uncover along the way. I guarantee what they uncover will closely mirror that of other potential clients.
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