For startups on a budget:
Focus on SEO and Content Marketing: Allows you to attract organic traffic.
Social Media: Use to build community.
For companies with an advertising budget:
Contextual advertising: A quick way to attract customers.
PR campaigns: Increasing brand awareness.
For B2B companies:
Professional Networking: Targeted engagement with business audiences.
Participation in industry events: Establishing direct contacts.
Conditionally free promotion channels
Social media
Organic content: Regular posts without advertising costs. Maintaining chinese overseas british data a blog or personal social networks of employees in VK or Telegram with useful information.
SEO and Content Marketing
Publishing articles on your own website or blogs: Posting expert materials that attract traffic.
Forums and Communities
Participate in discussions on specialized forums: Answer user questions on Stack Overflow or Habr.
Viral Marketing
Creating content that users will distribute themselves: Interactive tests, memes, interesting videos.
Referral programs
Rewarding users for attracting new customers: Providing bonuses or discounts for recommendations.
Modern methods of monetization in IT
Subscription model (SaaS) or subscription model
Regular payments for access to the service: cloud storage services (Dropbox, Google Drive).
Freemium model
Free basic functionality with paid extensions: Mobile applications with additional paid functions.
Recommendations for choosing channels
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