We are seeing that consumer mindset changes are mirroring that of previous recessions. Most shoppers are mindful of saving money and looking for less expensive products, in addition to wanting tangible safety and security measures when it comes to shopping (in store, especially).
Customers are generally looking for more indicators of safety before completely resuming normal shopping and consumption behaviors. For many, re-opening of storefronts in some b2b email list areas has not caused them to revert back to their normal shopping habits, and they seek to hear more good news about the virus levels before venturing too far into public.
Finally, McKinsey & Co. shared some of their findings in regards to diversity and inclusion practices and how consumers currently view these qualities in brands, as well as how it affects business.
Diversity is paramount in the eyes of consumers:
The next generation of consumers (Gen Z) cares greatly about diversity and inclusion, and will not only consciously choose to boycott brands that don’t value these concepts, but also share their feelings about it far and wide on social media. Gen Zer’s frequently vocalize their love for specific brands on their online platforms, and in turn they also very publicly share their distaste for companies that do not support their social values (or only pretend to).
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