Another important topic of discussion

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For a couple of our panelists, they noted a big shift to online marketplace (a.k.a. Amazon), and seeing bigger spikes in demand there. For electronic and food products, it may be a good time to ensure your Amazon presence is optimized as consumers are increasingly going to the marketplace not only to purchase specific items, but also to research new brands and products that have piqued their interest.
for our panelists was understanding how to bring customers over c level executive list from brick-and-mortar or retail shopping to the online experience. Our panelists have experience primarily selling in-store, and being recognized in larger retailers, but at the beginning of their digital transformations buyers probably weren’t going to look for them online.

It was important for these brands to figure out which parts of their consumer base would be the best fit to target online. Understanding who their online audience would be was important in guiding their strategy to becoming more digitized.