Cross-sell complementary products

[mstaklimakhatunbd66@]

So this really is the classic “would you like fries with that” example. You’re offering shoppers an additional product that (usually) helps them get more out of the primary item they’re buying. Other examples would be polish to go with a pair of boots, filters to go with a blend of coffee, or fertilizer to go with a new houseplant.

v-dog cross-sellWhen people go to the pet store in real life fax lists they’ll probably end up buying some treats at the checkout counter. V-dog mimicked this online with a simple cross-sell.

That being said, you don’t always have to cross-sell something perfectly matched. As long as it fits with the shopping experience and is a natural or easy yes, you could offer anything you want. Sometimes the cross-sell item can be more expensive than the original product, especially if the cart total remains relatively low.

You can also trigger certain product offers based on specific conditions like cart value or what products they already in their cart.

Get more examples of complementary cross-sells, as well as important optimization strategies, in our free ebook.