Upselling that does not offer increased value may be perceived by a customer as being pushy. This is why it’s important to justify the cost of a version of a product with value to retain customers and establish customer loyalty.
This method is not beneficial if the increased price does not bring beneficial features to the sale. For example, a merchant looking for a tshirt will likely find it unhelpful if you recommend a winter coat, as opposed to flip flops or shorts to complete their matching summer outfit.
What is cross-selling?
Cross-selling is when you introduce products that are buy phone number list complementary to what a customer is currently interested in.
Diff helped boost conversions for Urban Planet, one of North America’s largest fashion houses, with cross-sells at the PDP page level. In this example, a customer is looking at a Ribbed Velvet Long Sleeve Mini Dress, and is presented with a cross-sell of complimentary dress wear they may be interested in. These relevant offers appeal to the shopper’s interest in formal wear, which make them more likely to be purchased.
What are the pros and cons of cross-selling?
- Board index
- All times are UTC
- Delete cookies
- Contact us