How to Create a Custom Short URL in WordPress
Posted: Sat Apr 05, 2025 6:43 am
Last updated onJanuary 10th, 2024by Editorial Team
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Are you trying to shorten the links you add to your WordPress site?
When you build a website, it’s important to understand how the links you use affect your site’s performance. Many website owners use URL shorteners to enhance their marketing strategies and improve conversions.
Link shortening takes a long, hard-to-remember URL and turns it into a shorter, simpler URL. The shortened link takes users to the same place as the long one, but the difference is that it’s easier to remember and share.
Shortening a link on your website would turn it into mom database a URL that looks like this:
yourwebsite.com/index.php?id_sezione=360&sid=3a5ebc944f41daa6f849f
In one that looks like this:
yourwebsite.com/products
But you may be wondering, “Why should I bother shortening the links I publish on my website? Is it really that important ?”
Let’s take a look at why you might want to know how to shorten a link in WordPress.
Why shorten your website links?
There are several reasons why you should shorten links on your website.
1. Add credibility
People pay attention to the security of your website when they need to provide their information. Most people don't readily give out their contact or credit card information to companies if they're afraid of being scammed or hacked.
Long URLs raise suspicion and give users doubts about the authenticity of a website. But shortened URLs are more trustworthy and encourage customers to trust your website. From there, they can continue to engage with your content and eventually make a purchase.
2. Improve link management
Shortening links gives you more control over your links and allows you to present them to your audience in any way you want. Shorter links are easier to compile, share, and publish. It’s also easier to understand where the link is going because you can add specific keywords to the URL.
3. Improve your website’s SEO
There has been a lot of speculation about the effect of shortened links on search engine optimization . However, it has been proven that they are good for your SEO. Shorter URLs and domains incorporate relevant keywords that lead to more brand searches and increased visibility.
Now that we know why shortening your links is useful, let’s show you how to do it in a few simple steps on your WordPress website.
FacebookTweetLinkedInPinShares0
Are you trying to shorten the links you add to your WordPress site?
When you build a website, it’s important to understand how the links you use affect your site’s performance. Many website owners use URL shorteners to enhance their marketing strategies and improve conversions.
Link shortening takes a long, hard-to-remember URL and turns it into a shorter, simpler URL. The shortened link takes users to the same place as the long one, but the difference is that it’s easier to remember and share.
Shortening a link on your website would turn it into mom database a URL that looks like this:
yourwebsite.com/index.php?id_sezione=360&sid=3a5ebc944f41daa6f849f
In one that looks like this:
yourwebsite.com/products
But you may be wondering, “Why should I bother shortening the links I publish on my website? Is it really that important ?”
Let’s take a look at why you might want to know how to shorten a link in WordPress.
Why shorten your website links?
There are several reasons why you should shorten links on your website.
1. Add credibility
People pay attention to the security of your website when they need to provide their information. Most people don't readily give out their contact or credit card information to companies if they're afraid of being scammed or hacked.
Long URLs raise suspicion and give users doubts about the authenticity of a website. But shortened URLs are more trustworthy and encourage customers to trust your website. From there, they can continue to engage with your content and eventually make a purchase.
2. Improve link management
Shortening links gives you more control over your links and allows you to present them to your audience in any way you want. Shorter links are easier to compile, share, and publish. It’s also easier to understand where the link is going because you can add specific keywords to the URL.
3. Improve your website’s SEO
There has been a lot of speculation about the effect of shortened links on search engine optimization . However, it has been proven that they are good for your SEO. Shorter URLs and domains incorporate relevant keywords that lead to more brand searches and increased visibility.
Now that we know why shortening your links is useful, let’s show you how to do it in a few simple steps on your WordPress website.