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If you need a proposal software to get started, sign up for Prospero for free .Maximizing SaaS Lead Generation with Inbound Marketing Writer: Prospero Team | May 23, 2022 | marketing, A person working at a desk with two monitors displaying code and a webpage, with text about maximizing SaaS lead generation. Do you have at least one solid lead generation channel that is driving business growth, such as outbound or PPC? Have you ever thought about how quickly your SaaS could grow if you complemented well-performing channels with inbound? Here we want to show you how to diversify your lead generation efforts and increase the number of incoming leads by creating content that your users are currently searching for on Google.
What is inbound marketing? Inbound marketing is an approach to creating content that is useful and sought after by your target audience. Inbound marketing is about helping your customers solve their challenges through content, whether it’s a blog article, a newsletter, or a YouTube video. Unlike reaching your target audience with ads by defining specific target audience criteria, with inbound, your potential customers find you through the content you publish online.
