The fourth part of the series How to prepare marketing for architects
Posted: Mon Dec 09, 2024 6:45 am
In the fourth part of the series How to Prepare Marketing for Architects, you will find the following chapters:
Invitation process
How to make the invitation process go well
What should the event itself look like for architects?
Event evaluation: what metrics to track
Feedback
And in the third part of the series How to finland telemarketing list Prepare Marketing for Architects, we will show several of our case studies. That is, specific projects that we have prepared in marketing for architects. And how. With what expectations and with what results.
Illustration photo: Headway from Unsplash
Five rules for successful B2B marketing
1. Quality content
Not only visual, but textual. If we want to describe and present products for architects, a service or a new product well, we cannot do without a good architectural photographer.
2. Understanding the topic
In the field of architecture and design, technology, architecture, design, ergonomics meet today... Development is moving forward dramatically, and without knowledge of how architecture, development, interior design... it is impossible to write about projects in a well-founded way and prepare further content.
3. Tracking trends
Did you know what coworking was a few years ago? Today it is a trend that even large multinational companies work with. You need to read a lot and follow foreign media. Or even Czech media, such as our ARCHIZOOM .
4. Expertise and quality
Brand communication towards architects should be professional, balanced and at a professional level in the long term.
5. Service for journalists
It is worth setting up a separate section on the website for journalists, where they can find clear information, photos, and other materials for download.
Tip for the end
Do you want to meet us and have fun about how to do B2B marketing ?
And it doesn't have to be just in the field of PR for architects . We also work for ICT, manufacturing or engineering companies. Come for a coffee in our Laboratory, or we will come to you.
Idealab References
For twenty years (just for the record: it's been twelve years under the Idealab brand ) we have been working to make Czech architecture more visible: we write, take photos, build websites, organize various events... Our clients - architectural studios
Invitation process
How to make the invitation process go well
What should the event itself look like for architects?
Event evaluation: what metrics to track
Feedback
And in the third part of the series How to finland telemarketing list Prepare Marketing for Architects, we will show several of our case studies. That is, specific projects that we have prepared in marketing for architects. And how. With what expectations and with what results.
Illustration photo: Headway from Unsplash
Five rules for successful B2B marketing
1. Quality content
Not only visual, but textual. If we want to describe and present products for architects, a service or a new product well, we cannot do without a good architectural photographer.
2. Understanding the topic
In the field of architecture and design, technology, architecture, design, ergonomics meet today... Development is moving forward dramatically, and without knowledge of how architecture, development, interior design... it is impossible to write about projects in a well-founded way and prepare further content.
3. Tracking trends
Did you know what coworking was a few years ago? Today it is a trend that even large multinational companies work with. You need to read a lot and follow foreign media. Or even Czech media, such as our ARCHIZOOM .
4. Expertise and quality
Brand communication towards architects should be professional, balanced and at a professional level in the long term.
5. Service for journalists
It is worth setting up a separate section on the website for journalists, where they can find clear information, photos, and other materials for download.
Tip for the end
Do you want to meet us and have fun about how to do B2B marketing ?
And it doesn't have to be just in the field of PR for architects . We also work for ICT, manufacturing or engineering companies. Come for a coffee in our Laboratory, or we will come to you.
Idealab References
For twenty years (just for the record: it's been twelve years under the Idealab brand ) we have been working to make Czech architecture more visible: we write, take photos, build websites, organize various events... Our clients - architectural studios