Online shop SEO tips also include ensuring your site's authority is high. But what does that actually mean? When creating websites, authority means nothing other than reliability, or rather, trustworthiness. However, this can be proven. The first measure to consider is customer reviews.
You should offer your customers the opportunity to publish their opinions and experiences on your site. However, you should be particularly careful when doing this. There are now several portals that offer good customer reviews for purchase. However, this is strongly discouraged. While it's a good idea to have several customer testimonials on a new shop, the first visitors will think the online shop must already be well-visited.
However, there's a risk that Google's bots will detect the fraud. Since fantuan data Google doesn't tolerate such practices, your website will be penalized with a lower ranking. It will then take a very long time to get back to the top. Furthermore, all your SEO efforts would be in vain.
Therefore, it's better to wait for real reviews to appear. This can take some time, however, because not everyone who buys something online leaves a review. You can also expect some negative reviews. However, you shouldn't simply dismiss them or leave them uncommented. It's better to respond to them.
Sometimes it helps to ask more detailed questions about why problems occurred or what exactly went wrong. Other users look at such things. When they see that negative comments are addressed and that a solution is provided, their trust in the shop grows. Google sees it the same way. If an online shop has only positive reviews, Google becomes skeptical.
Another, even more important aspect are backlinks. The more external sites link to your online shop, the better the quality rating will be given by the Google algorithm. The importance of backlinks is actually a relic of the past. When the founders of the Google search engine were still students, they noticed that many textbooks repeatedly referred to certain standard works.
They've applied this principle to the search engine algorithm. That's why backlinks still play an important role today. If there are links from other websites to yours, this is important to Google and positively influences your ranking.
You can find numerous providers online who offer you backlinks for a fee. However, this is not recommended. Google bots recognize when a backlink has been purchased from a provider. Therefore, such links are not included in the ranking. You could, of course, also link to your landing page on other sites. Many online shop owners like to use forums. They post a few entries there and, when appropriate, link to their own site. Just like that, they have another backlink.
However, there's a catch to this method. Since almost all website operators have been doing this for a while, backlinks from forums are no longer included in the quality rating. In most cases, you don't even need to worry about it yourself. If your site offers good content, links will be generated without your intervention.
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