Why are SERPS important?

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There is a very simple answer to this question. You have probably used Google Search numerous times to find content or information that is relevant to you. You will have probably noticed that there are usually several million hits for your search query. However, only the first page is particularly interesting. This usually lists ten URLs from the organic search. Usually, there are a few Google Ads marked with the word "ad" right at the top. Since these are advertisements, they are usually not clicked on. For most users, the organic search results are important. These offer neutral information because they are not directly advertised.

organic search results listAccording to statistics released by Google, approximately 75 percent of all users click on the first three entries in the organic search results list. Only about 25 percent click on results below that. The line data second results page is rarely opened anymore, so it plays virtually no role. Therefore, your primary goal should always be to reach page 1 of the SERPS. Even if your website appears at the very bottom, you still have at least a slight chance of being visited by potential customers. Once you've reached this results page, you've already achieved an important goal. Then it's all about ranking even higher. You can usually achieve this through in-depth optimization of your page content.



It's important to further optimize your keywords, or rather, your long-tail keywords. You should also use a backlink checker. You can find such tools online. Many of them are even free. However, knowing your backlinks is important for a good ranking. These are the links that point to your website from external websites. These are particularly important for Google's ranking.



Sometimes it also helps to improve your website's description. Google's search results pages not only display your URL and website name, but also a short description, called a meta description. This should definitely include the long-tail keyword. Furthermore, the user should immediately recognize what your website is about.