Women's purchasing power is more significant than ever on TikTok
Posted: Sun Apr 06, 2025 7:14 am
Research shows that nearly 54% of TikTok’s global user base is female. With over a billion users, this is a huge and largely untapped market, meaning brands and influencers are leaving a lot of money on the table by not promoting their products on TikTok. The data points to the surprising fact that only about 18% of marketers are fully utilizing TikTok as an advertising channel .
When we add to this the fact that women have fusion data significant control or influence over nearly 85% of consumer spending , it's clear that brands should pay closer attention to what female TikTok consumers are interested in buying.
Fortunately for brands, there is a large and growing pool of talented social media influencers willing to work with brands to gain a larger following and generate more revenue. This means it is imperative that marketers start taking TikTok more seriously as a way to generate revenue.
Meta Unveils 2024 Trends and Predictions . In 2024, Meta, a leading social media company, brings us new trends and predictions that will shape the digital world and social networks. As part of its Performance Talks series, it connected with prominent marketers and executives to gain insight into what will dominate this year. One of the main trends is the importance of messaging. Fast and personal communication through messaging is gaining increasing relevance, opening up new possibilities for interaction between users and brands. Meta is focused on developing new features and tools that support this trend wave.
When we add to this the fact that women have fusion data significant control or influence over nearly 85% of consumer spending , it's clear that brands should pay closer attention to what female TikTok consumers are interested in buying.
Fortunately for brands, there is a large and growing pool of talented social media influencers willing to work with brands to gain a larger following and generate more revenue. This means it is imperative that marketers start taking TikTok more seriously as a way to generate revenue.
Meta Unveils 2024 Trends and Predictions . In 2024, Meta, a leading social media company, brings us new trends and predictions that will shape the digital world and social networks. As part of its Performance Talks series, it connected with prominent marketers and executives to gain insight into what will dominate this year. One of the main trends is the importance of messaging. Fast and personal communication through messaging is gaining increasing relevance, opening up new possibilities for interaction between users and brands. Meta is focused on developing new features and tools that support this trend wave.