SEO Guide for E-Commerce Sites
Posted: Mon Dec 09, 2024 8:06 am
E-commerce is a sector with a large volume. The chart below shows the online shopping behavior of smartphone users by age group. As can be seen, approximately 50% of people research online before purchasing, while 43% shop online. You can review this report to examine internet trends and data in more detail .
Regardless of the size of your business, it has become mandatory for every business owner who wants to grow today to establish an e-commerce site . And in addition, they have to leave traditional marketing methods aside and develop their brands with online marketing strategies. One of the strategies that should not be ignored is SEO. You can develop your brand and increase your internet visibility with SEO strategies that allow you to be found on the internet. If you are wondering, “So what are these strategies, how do we apply them?”, our “SEO Guide for E-Commerce Sites” is exactly what you are looking for to answer your questions.
Keyword Analysis
As we know, the starting point of SEO work is keyword analysis. And this is no different for e-commerce. When doing keyword analysis, the two things you will consider are the relevance of the word to the product/service you offer and the search volume . In this case, what we would recommend is to target the words that are most relevant to your site and have the highest search volume.
Keyword Analysis for Categories and Products
We can divide keyword analysis into two. The first of these is to do keyword analysis for your products . What you need to pay attention to when doing this analysis is not to go beyond your product segment and not to make the keyword too broad in terms of meaning.
For example; if you sell dresses from various designers, targeting the word “ dress ” will not be completely suitable for you. Because; while the aim of the person searching for “ dress ” is any dress that will meet their expectations, your products appeal to people looking for “ special design dresses ”. In this case, even if the people searching for “ dress ” reach your site, they will not become regular visitors because it will not meet their expectations. That is why, when targeting keywords, you should consider to what extent you can meet the demands of the users who come to your site with keywords.
Keyword Analysis for Blog
Blogs also help you benefit from words that you cannot directly target employment database with the products or services you offer, as well as long-tail keywords such as “ the most beautiful midi dress models .”
We assumed above that you sell designer dresses. You can add more words to your blog than just " custom designer dresses " by writing about topics such as " dresses designed by famous designers for Spring/Summer 2017" or " the most beautiful dresses from New York Fashion Week ", which you cannot target with your products.
To give you a hint, it is stated that the most searched long tail keywords include “ who, when, how, where ”. You can use HitTail and Wordtracker Keyword tools to find long tail words .
Competitor Analysis
Don’t be fooled by the title “Competitor Analysis”, our keyword analysis is not completely finished. After completing our competitor analysis, we can say “Done” for keyword analysis.
Words Your Competitors Are Successful With
We have created a pool of target words for our products and blog. However, we cannot say that our pool is complete without looking at the words that our competitors are successful at, that is, without following the ones in the sector closely. In order to choose successful competitors, you can search the search engine like a user with the words that you have determined for yourself and examine your successful competitors.
Apart from this, you can also decide on your successful competitors by looking at the values of Domain Authority (DA), which shows the status/power of a site in the eyes of search engines, and Page Authority (PA), which shows the status of any page. You can see these values for free on the Moz toolbar .
We have identified the competitors. If you are wondering, “So how do we look at the words they are successful in?” there are also some tools for this. One of them is SEMrush . It is a tool that analyzes the words that the site you want to analyze ranks for, how it ranks, and the search volume of the words in every aspect.
However, we recommend that you purchase the paid version to provide you with detailed results. Apart from this, there are tools that will provide you with useful analysis in terms of competitor analysis;
As you can see, it is an analysis tool that shows you many of your competitors in terms of keywords and traffic. But unfortunately, you need to upgrade to the paid version to be able to make detailed analysis.
Regardless of the size of your business, it has become mandatory for every business owner who wants to grow today to establish an e-commerce site . And in addition, they have to leave traditional marketing methods aside and develop their brands with online marketing strategies. One of the strategies that should not be ignored is SEO. You can develop your brand and increase your internet visibility with SEO strategies that allow you to be found on the internet. If you are wondering, “So what are these strategies, how do we apply them?”, our “SEO Guide for E-Commerce Sites” is exactly what you are looking for to answer your questions.
Keyword Analysis
As we know, the starting point of SEO work is keyword analysis. And this is no different for e-commerce. When doing keyword analysis, the two things you will consider are the relevance of the word to the product/service you offer and the search volume . In this case, what we would recommend is to target the words that are most relevant to your site and have the highest search volume.
Keyword Analysis for Categories and Products
We can divide keyword analysis into two. The first of these is to do keyword analysis for your products . What you need to pay attention to when doing this analysis is not to go beyond your product segment and not to make the keyword too broad in terms of meaning.
For example; if you sell dresses from various designers, targeting the word “ dress ” will not be completely suitable for you. Because; while the aim of the person searching for “ dress ” is any dress that will meet their expectations, your products appeal to people looking for “ special design dresses ”. In this case, even if the people searching for “ dress ” reach your site, they will not become regular visitors because it will not meet their expectations. That is why, when targeting keywords, you should consider to what extent you can meet the demands of the users who come to your site with keywords.
Keyword Analysis for Blog
Blogs also help you benefit from words that you cannot directly target employment database with the products or services you offer, as well as long-tail keywords such as “ the most beautiful midi dress models .”
We assumed above that you sell designer dresses. You can add more words to your blog than just " custom designer dresses " by writing about topics such as " dresses designed by famous designers for Spring/Summer 2017" or " the most beautiful dresses from New York Fashion Week ", which you cannot target with your products.
To give you a hint, it is stated that the most searched long tail keywords include “ who, when, how, where ”. You can use HitTail and Wordtracker Keyword tools to find long tail words .
Competitor Analysis
Don’t be fooled by the title “Competitor Analysis”, our keyword analysis is not completely finished. After completing our competitor analysis, we can say “Done” for keyword analysis.
Words Your Competitors Are Successful With
We have created a pool of target words for our products and blog. However, we cannot say that our pool is complete without looking at the words that our competitors are successful at, that is, without following the ones in the sector closely. In order to choose successful competitors, you can search the search engine like a user with the words that you have determined for yourself and examine your successful competitors.
Apart from this, you can also decide on your successful competitors by looking at the values of Domain Authority (DA), which shows the status/power of a site in the eyes of search engines, and Page Authority (PA), which shows the status of any page. You can see these values for free on the Moz toolbar .
We have identified the competitors. If you are wondering, “So how do we look at the words they are successful in?” there are also some tools for this. One of them is SEMrush . It is a tool that analyzes the words that the site you want to analyze ranks for, how it ranks, and the search volume of the words in every aspect.
However, we recommend that you purchase the paid version to provide you with detailed results. Apart from this, there are tools that will provide you with useful analysis in terms of competitor analysis;
As you can see, it is an analysis tool that shows you many of your competitors in terms of keywords and traffic. But unfortunately, you need to upgrade to the paid version to be able to make detailed analysis.