Rappi as an example

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To each customer, addressing each one by name and with a relevant message based on their demographics, purchase history, interests or other available information. According to a survey by Epsilon, 90% of people prefer to receive personalized marketing and 80% say they are more likely to buy from a company that provides them with personalized experiences.

According to a study by McKinsey, personalization reduces the cost of 2024 updated phone number list from worldwide customer acquisition by 50%, increases sales by up to 15%, and increases the effectiveness of marketing spending by up to 30%.



Form habits: Use triggers, provoke actions, provide variable rewards, and have the customer make an investment of time or effort.
In his book “Hooked: How to Build Habit-Forming Products and Services” Nir Eyal tells us that in order to form usage/purchase habits in our clients, it is important to put them through what he calls the Hook model.

This consists of generating triggers (ie in the case of marketing it can be a message through any channel) that motivate the client to take an action , generate a variable reward or prize and make them make an investment (ie register, sign up, fill out information) that will make them go through the model again.