8 Marketing Ideas From a $50 Million Startup
Posted: Mon Dec 09, 2024 8:49 am
Chris von Wilpert (Rocketship Agency) conducted marketing intelligence to find out what Intercom did to grow so fast. We translated his report for you on what methods are useful for growing from zero to $50 million. Can you use this company's explosive principles in your business? Definitely yes!
Startup
Today we will talk about what will help a startup move from idea to profit faster. The ability to quickly take off was proven by Intercom . Here are some numbers that speak for themselves:
17,000+ paying clients;
US$50 million in annual profits;
Investments from prominent investors (including Mark Zuckerberg, Jason Fried and Jack Dorsey).
And what will we compare this rapid growth of a startup with to japan mobile phone numbers database understand that it has really overtaken its competitors by five laps?
Intercom grew from $1 million in annual revenue to $50 million faster than other "older" cloud startups, including
Shopify
New Relic
HubSpot
Zendesk
RingCentral
Atlassian
Here's an incredible fact: the only cloud service in history that has grown faster is Slack. What's more, Intercom has grown and continues to grow — WITHOUT spending crazy amounts of money on advertising or marketing.
How to increase website traffic
Intercom Traffic Sources
Intercom was founded in California by Eoghan McCabe, de Traynor, Ciaran Lee and David Barrett in 2011. They created a tool that helps companies personalize and simplify communication.
Here's where Intercom gets most of its direct traffic:
thanks to the wonderful blog;
selection of targeted paid keywords;
advanced referral traffic strategy.
Let's look at eight growth marketing ideas you can apply to your business to increase your direct, search, and referral traffic.
Idea #1 : The Biggest Viral Marketing Hack You've Never Seen
"Powered by..." + dynamic keyword insertion
Take a look at the Top Website Transitions to Intercom.
Referral number one is Intercom himself
The number one referral is Intercom itself - most likely from free trials or paying customers registered with the app.
Other referrals are more interesting - they work because of Intercom's incredible "supported" tactics. Let's look at the second source as an example.
First we head to the Atlantic Global Asset Management page. Notice the personalized chat box in the lower right corner.
Atlantic Global Asset Management
If you click the chat button, a small, unobtrusive message appears that says, "We're powered by Intercom."
Atlantic Global Asset Management
If I'm interested and want to learn more, I can click through to the landing page that Intercom has set up for people coming from the Atlantic Global Asset Management website.
Here's what the landing page looks like (note the title):
Atlantic Global Asset Management
"Atlantic Global Asset Management offers Intercom to quickly assist its clients with personal online chat"
The team at Intercom uses dynamic keyword insertion in the title to personalize landing pages for visitors based on the landing page.
Startup
Today we will talk about what will help a startup move from idea to profit faster. The ability to quickly take off was proven by Intercom . Here are some numbers that speak for themselves:
17,000+ paying clients;
US$50 million in annual profits;
Investments from prominent investors (including Mark Zuckerberg, Jason Fried and Jack Dorsey).
And what will we compare this rapid growth of a startup with to japan mobile phone numbers database understand that it has really overtaken its competitors by five laps?
Intercom grew from $1 million in annual revenue to $50 million faster than other "older" cloud startups, including
Shopify
New Relic
HubSpot
Zendesk
RingCentral
Atlassian
Here's an incredible fact: the only cloud service in history that has grown faster is Slack. What's more, Intercom has grown and continues to grow — WITHOUT spending crazy amounts of money on advertising or marketing.
How to increase website traffic
Intercom Traffic Sources
Intercom was founded in California by Eoghan McCabe, de Traynor, Ciaran Lee and David Barrett in 2011. They created a tool that helps companies personalize and simplify communication.
Here's where Intercom gets most of its direct traffic:
thanks to the wonderful blog;
selection of targeted paid keywords;
advanced referral traffic strategy.
Let's look at eight growth marketing ideas you can apply to your business to increase your direct, search, and referral traffic.
Idea #1 : The Biggest Viral Marketing Hack You've Never Seen
"Powered by..." + dynamic keyword insertion
Take a look at the Top Website Transitions to Intercom.
Referral number one is Intercom himself
The number one referral is Intercom itself - most likely from free trials or paying customers registered with the app.
Other referrals are more interesting - they work because of Intercom's incredible "supported" tactics. Let's look at the second source as an example.
First we head to the Atlantic Global Asset Management page. Notice the personalized chat box in the lower right corner.
Atlantic Global Asset Management
If you click the chat button, a small, unobtrusive message appears that says, "We're powered by Intercom."
Atlantic Global Asset Management
If I'm interested and want to learn more, I can click through to the landing page that Intercom has set up for people coming from the Atlantic Global Asset Management website.
Here's what the landing page looks like (note the title):
Atlantic Global Asset Management
"Atlantic Global Asset Management offers Intercom to quickly assist its clients with personal online chat"
The team at Intercom uses dynamic keyword insertion in the title to personalize landing pages for visitors based on the landing page.