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Identify the Information They Need to

Posted: Mon Dec 09, 2024 8:55 am
by sadiksojib127
As the name suggests, people who use this content marketing strategy create multiple types of materials based on a topic, publish them, and then monitor them to see which ones resonate most with their customers. Sky scraper method The skyscraper structure helps create materials that expand on a previously written topic or idea. The idea here is to convince other sources to see how valuable your content is and promote it on your behalf.


This structure is great if you are using influencer marketing list of panama cell phone numbers to increase brand awareness . Tofu-Mofu bofu method Tofu-Mofu-Bofu stands for "top of funnel, center of funnel, and bottom of funnel." This content architecture is popular with inbound marketers because it allows you to develop material that can be used in each of the components of the sales funnel. At the same time, this content marketing strategy ensures that you don’t oversaturate one section of the funnel.

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. Use performance indicators and other measurement criteria A laptop displaying data analysis with graphs and charts on a reflective surface, set in a modern office environment. Making goals clear and measurable is the best way to achieve them. Setting key performance indicators (KPIs) for your content marketing plan is one way to do this. KPIs will help you know when you’ve reached your goals by setting milestones that you can check off.


They’ll cover various areas of digital marketing, such as revenue, SEO, sales traffic, and email marketing and social media data, among other things. Now that you have set your goals and published your material, it is time to evaluate the results to see if they are delivering the desired results for your team. The following are the most popular metrics used; Consumption-related metrics: This includes the most popular channels for viewing your material and the total time they spend doing so.